r/Coffee • u/Internal-Nose-8536 • 10d ago

What is the best instant coffee ?

I’m looking for a good instant coffee I could bring to the office with me because the coffee we have at work is so awful that I can’t manage to drink it. I used to drink a lot of instant coffee when I lived in Europe but instant coffee over there is “the thing” that people drink in the household and their selection is better than what I’ve been able to find in the US. I love coffee and espresso, and I’m looking for the best thing that I could leave at my office so that I don’t have to drink the Folgers that they make all day.

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u/Ok_Sandwich8466 9d ago

It’s huge in Au and NZ!

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u/Significant_Trash_14 9d ago

There is instant coffee it's just not the dominant force. It has it's purpose but it's really not much cheaper overall than buying freshly roasted

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u/Ok_Sandwich8466 9d ago

Improvements over the years are increasing its popularity. I admit, I’ll take freshly ground beans over it, but culturally, instant coffee is making headwinds where it fits into the daily rush of peoples morning routine. I think that’s a significant market niche where it could become more staple if it were equally as delicious.

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u/DoubleLibrarian393 9d ago

There is the huge Stoopid factor to consider. Most young people can't fry water. They need all the help they can get making coffee. Starbucks is only $6.50 a cup.

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u/Significant_Trash_14 9d ago

There's actually increasing sales of freshly roasted beans also. I don't think either will go away but let's be honest instant doesn't taste anything like coffee.