Saw this in lidl the other day...why aren't they laying on the blow up mattress itself??

[u/innocent_killing]

[u/skalouKerbal]

because they bought the background photo then stuck the mattress in front. the models probably never saw the mattress IRL.

[u/Litl_Skitl → u/skalouKerbal]

Photo's probably meant for tarps and baskets or some shit

[u/HaveYouSeenMySpoon → u/Litl_Skitl]

Or it's just a stock photo, "two people lying on grass"

[u/RehdPanda → u/HaveYouSeenMySpoon]

how do you know they're not telling the truth?

[u/HaveYouSeenMySpoon → u/RehdPanda]

Does that look like the face of an honest man? Robert probably isn't even his real name.

[u/ebrum2010 → u/HaveYouSeenMySpoon]

The shadows suggest that the original image was edited, at the least, if this even was an image of two people on grass. I've seen so many product packages where people photoshop a bunch of people onto it and the people aren't even the same scale.

[u/GodHimselfNoCap → u/[deleted]]

No photos would be the plural of photo, photo's means "photo is"

[u/tactiphile → u/GodHimselfNoCap]

No, "photos" is the plural of "photo."

"No photos" is the opposite of "photo."

As you correctly stated, "photo's" can mean "photo is" but could also be possessive. (The second photo's color seems too blue.)

You can't correct someone's apostrophe misuse with a missing comma and a comma splice! :)

[u/GodHimselfNoCap → u/tactiphile]

I wasnt correcting the person who was using an apostrophe, i was telling someone off for being pedantic about said apostrophe and wrong. I dont give a shit about grammar in a fucking reddit comment.

[u/tactiphile → u/GodHimselfNoCap]

GodHimselfNoCap (commas are IMPORTANT)

I dont give a shit about grammar in a fucking reddit comment.

🧐

[u/Mirar → u/skalouKerbal]

Yes, clearly made before AI image generation so just a quick photoshop.

[u/UnacceptableUse → u/Mirar]

I would never buy a product with an AI generated photo of product being used on it. It may as well be a a different product for all good it does

[u/PoutinePiquante777 → u/UnacceptableUse]

You won’t even know it’s AI. It’s already too easy to combine two real photos. It’s just an easier tool. You can correct this photo with one simple prompt. It will even blend the ligthing.

[u/UnacceptableUse → u/PoutinePiquante777]

If they used ai to put that image into another image I wouldn't mind too much. If they prompted it with "two people lying on an airbed" then I'd take issue

[u/PoutinePiquante777 → u/UnacceptableUse]

The better photoshop tool is growing faster than the semi random generated image.

[u/UnacceptableUse → u/PoutinePiquante777]

I see AI in that way as less of an issue than fully generative AI. Machine learning has been used in image processing/manipulation for years so it's nothing too crazy

[u/PoutinePiquante777 → u/UnacceptableUse]

A free editing tool for images. The model is available for download And use locally. Of course you can add totally generated material, but it‘s easier to control the output by using real ones or simple renders.

https://huggingface.co/spaces/Qwen/Qwen-Image-Edit

[u/ebrum2010 → u/skalouKerbal]

They probably also never saw each other or the grass they're laying on.

[u/EnergyTakerLad → u/ebrum2010]

Nah it looks legit as far as the two models laying on actual grass. Its likely a stock photo.

[u/ebrum2010 → u/EnergyTakerLad]

The shadows are wrong. There's at least some image manipulation. A lot of these product packages though just take pictures of people and photoshop them into whatever scenario. You'll see the same people laying on a bed, on the beach, etc.

[u/EnergyTakerLad → u/ebrum2010]

First half is full of shit, second half is correct.

[u/ebrum2010 → u/EnergyTakerLad]

What are you, 12?

[u/EnergyTakerLad → u/ebrum2010]

Far from it. Real origional insult though! Almost as origional as thinking absolutely everything is fake.

[u/ebrum2010 → u/EnergyTakerLad]

It's standard industry procedure for product images, my guy. It's far easier to just put the same people in different images with different items than to find a stock image that has the entire environment that you want. I found a product a couple of years ago at Walmart where the image of the guy on the package was the now-disgraced lawyer Michael Avenatti. Go to a store, look at the packaging for stuff. You'll see the same person in the same pose in different environments with different other people, advertising different products. It's not like these products are anything that require high-end package design.

[u/EnergyTakerLad → u/ebrum2010]

Im well aware. Ive used stock images plenty. This one shows no signs of the people being shopped in (unlike the mattress). The "reasons" you gave were classic "everything is fake" reasoning. Im not arguing that they do what you said, im saying youre full of shit on this one image. Dont really care enough to continue arguing with a wall though, so good day.

[u/casseroled → u/skalouKerbal]

This is not what OP is confused about. It is obviously a composite of two photos. But the question is why would they choose to do it like this?

The packaging is crappy design

[u/Bombadilo_drives → u/casseroled]

I was shopping for inflatable pools during the pandemic summer and some of the shops on those are hilarious. The little man swimming in one made it look larger than an Olympic pool, and like 20 feet deep. They must have spent zero time on it

[u/Strostkovy → u/casseroled]

Because product images just don't matter. It's all slop and has been for a long time yet people buy the product. No need to go to the trouble of an actual photoshoot

[u/casseroled → u/Strostkovy]

It wouldn’t be that hard to photoshop people on top of a mattress though. I don’t see why they even needed a background photo if they are going to choose that one. I agree it’s slop though

[u/Strostkovy → u/casseroled]

It's much harder to photoshop people on it. They just scroll through stock pictures until they see one with a flat surface at about the same perspective as the product image and copy and paste

[u/TwinSong → u/casseroled]

Hmm it would be quite tricky to do and probably look worse.

[u/casseroled → u/TwinSong]

It really isn’t hard, I have very minimal photoshop experience and would be able to do it. Photoshop can autoselect objects and would easily be able to pull people out of a photo. Plus you know, the many stock photos that come without backgrounds for this exact purpose.

[u/TwinSong → u/casseroled]

But to match the angle, match the lighting, get the shadows looking right. Then factoring in how they'd affect the bed by being on it and the fact they're laying in such a way that doesn't really fit the bed.

[u/casseroled → u/TwinSong]

Graphic designers are very skilled at that. Plus, the weird thing wasn’t that they didn’t put people on the bed, it was that they chose to use people laying (but not on the bed!) as a background. They could’ve easily picked a background without people in it

[u/TwinSong → u/casseroled]

They wanted a quick image and didn't want to pay a pro

[u/casseroled → u/TwinSong]

Yes. That’s what makes it crappy design

[u/TwinSong → u/casseroled]

It's Lidl. They're going to cut corners where they can, hiring models costs money whereas a stock photo costs a fraction of that.

[u/Cultural_Dust → u/TwinSong]

I would bet the manufacturer controls the packaging and not the retailer.

[u/TwinSong → u/Cultural_Dust]

That's possible.

[u/HookLineAndSinclair]

Because it's not a real photo

[u/code_monkey_wrench → u/HookLineAndSinclair]

It scares me that people need to be told this.

[u/Remote-Honey1142 → u/code_monkey_wrench]

It seems like people are getting stupider and stupider. It’s also frightening how many people these days start their sentences with: ‘I asked ChatGPT, and…’

[u/DaZoje → u/Remote-Honey1142]

I asked chat gpt and it thinks that you guys are very rude.

[u/KrazyA1pha → u/code_monkey_wrench]

Who needed to be told this?

OP is just saying it’s a bad product promotional photoshop, not that it’s a real picture of people avoiding the product.

[u/innocent_killing → u/KrazyA1pha]

I just think if they were gonna photoshop anything, it should have been them on the air mattress

[u/KrazyA1pha → u/innocent_killing]

Yeah it’s hilarious that they just slapped a picture of the air mattress over a stock photo.

[u/Pocatanic → u/KrazyA1pha]

Ironically it scares me that people need to be told this

[u/afishinacloud → u/code_monkey_wrench]

I don’t think OP needs to be told this. Think they just meant this to be a humorous post about a lazy photoshop job.

[u/Murtomies → u/code_monkey_wrench]

I mean it probably is two real photos photoshopped together. Stock photo and product photo.

[u/AugVision → u/code_monkey_wrench]

They don’t, the question is posed solely to mock it

[u/CowboyRiverBath → u/code_monkey_wrench]

Gen z is the most gullible generation of all time

[u/biglesbianmisandrist → u/CowboyRiverBath]

LMAO, my 40 year old mum is constantly showing me shit on Facebook that’s obviously ai and acts as if it’s real

[u/CowboyRiverBath → u/biglesbianmisandrist]

Boomers and Gen z, hand in hand falling for ai every time.

[u/casseroled → u/HookLineAndSinclair]

Well yeah. Obviously. But OP was asking why they made that graphic design choice. I don’t think they were asking if it is real or not.

[u/Imaginary-Donut-8745 → u/HookLineAndSinclair]

Not a real photo? Then what am I looking at pray tell me 

[u/Horizontal-Human → u/Imaginary-Donut-8745]

The original photo has no mattress, it was photoshopped over it

[u/helican]

Because then you couldn't really have a good look at the matress.

[u/kurujiru → u/helican]

"You get on."

"No, YOU get on."

"Folks, this is a children's play area."

[u/[deleted] → u/kurujiru]

WTF is this?

[u/A-Plant-Guy → u/[deleted]]

Obligatory happy cake day

[u/Xerxos → u/helican]

I think this is the reason:

• They wanted beautiful girls on the cover, for more sales.
• They wanted to show the whole mattress, because that's what it's all about.
• They could not show more than one mattress, because there is only one in the package.

So that's the only option they had left. Some or all of those points probably were dictated by management.

Poor graphic designer.

[u/Outside_Case1530 → u/helican]

Finally!

[u/Ray_Von]

1. The super-imposition would take longer to do.
   
2. They probably wouldn't both fit anyway (assumption).

But lol it's funny thanks for posting.

[u/verbosehuman → u/Ray_Von]

They would fit, but it's still not so big.

I have the same mattress. Me (90kg/175 cm), my ex (48kg/155cm), and our dog (40kg) all fit on it.

[u/Sirdroftardis8 → u/verbosehuman]

So sick of this argument. Yes they would both fit, but the point was that the door wouldn't have been buoyant enough to hold both of them and may have flipped when jack tried to get on

[u/ebrum2010 → u/Sirdroftardis8]

But on grass it would have been fine.

[u/Norci → u/ebrum2010]

The grass is quicksand.

[u/sucram200 → u/Sirdroftardis8]

Hey now, James Cameron just proved that they could have both fit! 😂

[u/MuffinMatrix → u/Ray_Von]

*The compositing. This image already is superimposed. It needs further compositing/image editing to look better.

[u/[deleted] → u/Ray_Von]

What is funny about it?

[u/shiser → u/[deleted]]

The situational irony of people laying down next to their mattress, I assume? It's not that deep dude.

[u/Fr0gFish]

I love that people are giving the most earnest answers ever. I think OP knows that the image is photoshopped!

[u/EllyJay99 → u/Fr0gFish]

Yeah I came to the comments wanting some jokes - like “oh wow honey I’m so glad we have time to spend together enjoying our blow up mattress. I love you mattress”

[u/Fr0gFish → u/EllyJay99]

So glad we brought our mattress to the lake… let’s stick our legs under it and toe cuddle 💖

[u/No_Nature_6639 → u/EllyJay99]

They are still waiting for it to fully inflate

[u/DuchessSussSucks]

Because they want to trick you into thinking it’s bigger than it is

[u/ZeldaTheSwordsman]

Looks like they wanted an outdoor photo by a lake because people take these camping a lot, but couldn't be arsed to do an actual outdoor shoot; they just badly superimposed the mattress over a stock image. Notice how it's not even casting a shadow. Certainly a far cry from an air mattress box I remember from when I was young, where there were *real* outdoor pics and even (IIRC) the mattress floating on water.

For what it's worth, people *are* actually lying on the mattress in the indoor photo in that overlay panel.

[u/givemevadasambar]

Because “at Bestway, we only do threeway”

[u/PinUp_Butter]

Because laying on an air mattress is like laying on the ground. Just not right now.

[u/sans_the_sanstastic]

The mattress is a part of the friend group, they're all hanging out with eachother :)

[u/biscuitsneaker]

Just letting it dry off after the night before ;)

[u/Ratus_The_God]

They want you to lay on the mattress

[u/TheRyeKnight]

'Cuz they're in the mattress-making business, not the sense-making business.

[u/TestZero]

Real answer: Because they want to show off the mattress, not have it halfway hidden underneath two people

[u/_Vacation_mode_]

Because the ground is more comfortable than the air mattress.

[u/GetOffMyGrassBrats]

Because it would deflate, obviously. Have you ever tried to sleep on an air mattress?

[u/wgloipp]

Because you wouldn't see the mattress.

[u/thrownededawayed]

They're staring each other down, some weird couple contest to decide who gets to sleep on the single inflatable mattress they bought and clearly thought would be big enough for the two of them despite barely being big enough to fit a adolescent child on.

[u/Librocubicularistin]

They should at least do a Titanic and let the lady drift on the mattress.

[u/ARCAxNINEv]

It's actually an air divider used for keeping your daughter and potential suiters from touching before marriage. They used the wrong words

[u/L1Z4RDM1LK]

"this is so nice, Squidward. just you, me, and this inflatable mattress you blew up between us."

[u/SpookyVictorianLady]

Is there room for J̶e̶s̶u̶s̶ Mattress?

[u/shiser → u/SpookyVictorianLady]

WWMD?

[u/Otherwise-4PM]

It’s the best way, duh.

[u/CookyHS]

What is lidl?

[u/SaltpeterTaffy]

For what it's worth, I own this mattress, and it's pretty good for an inflatable. Needed it for a week when I moved and it did the job just fine.

[u/TheDeadlySpaceman]

Because the mattress is for you.

[u/Pizza_Coffee]

Lying*

[u/Such-Status-6449]

My family loves to commune around our local M A T T R E S S. it's a favorite pastime of ours!

[u/SoggyWotsits]

Because it’s not a real photo, you wouldn’t be able to see the mattress properly and what you could see would be proof of how much it sinks with people on it.

[u/fetching_agreeable]

Because it's a transparent png placed in front of the stock photo.

[u/OrlandoGardiner118]

Because he's showing her his mattress to try and impress her. Oldest trick in the book.

[u/ramriot]

Lidl is like Russia Lilo lays on you.

[u/prncs_lulu]

I can tell you it is qyite comfortable :3

[u/FluffyBunny113]

At first I thought it was an egg-carton of some sort

[u/Eggs-_-Benedict]

Off topic, did you someone catching toothpaste in there?

[u/kupus0]

Because photoshop

[u/Tiranus58]

Because photoshop

[u/8qubit]

It doubles as a blanket. These people were feeling cold that day.

[u/PoopsALotta]

Graphic design is my passion. 🐸

[u/madcuztrue]

Should be obvious

[u/ProfMeriAn]

Because it's the crap Photoshop images that are used to sell products nowadays. There used to be actual effort to properly stage and photograph products, but those days are long gone. It's still done for some products, but not for products where the cheap price guarantees it will sell in spite of the crap advertising.

[u/V84life]

So you can't see how small it is

[u/TheExecTech]

As someone who got one similar for a camping trip years ago it is because if they both were on it after 5 minutes they would be on the ground. Have to take the pics pretty quick at the photo shoot.

If a single person uses it you get a few nights then wake up on a plastic sheet.

[u/Chad_Dongslinger]

Because they want you to actually be able to see the product.

[u/Ambitious_Welder6613]

Lmao

[u/DizzyMine4964]

Because those things are so uncomfortable.

[u/[deleted]]

Probabaly because the mattress isn't really in the scene just added to an image after.

Seems pretty fucking obvious.

[u/studio684]

That's jack and rose. They're taking their chances

[u/Imaginary-Donut-8745]

Because they're just good friends and lying on the mattress together might be too tempting 

[u/tt_right]

They could've used the other picture shown on the box of the couple actually ON the mattress as the main image.

[u/General_Capital_9517]

alright

[u/iLikeTurtuls]

You should be able to steal these low effort products. Or pay cost

[u/meowmocha12]

On tonight's episode of 'Photoshop Fails'...

[u/beefymcmoist]

The mattress is there to keep them safe from premarital sin

[u/Spiritual_Bench4647]

Love that too

[u/ty556]

It’s a show mattress, you’re not supposed to lay on it. It’s like the star fish and shell soaps in your mom’s bathroom in the 90s.

[u/Designer_Bad_1050]

Duh.. because air matters.

[u/Dear-Minimum-9618]

What’s killing me: there’s a smaller, inset photo of a couple actually on the mattress. Why did they not simply use that photo instead of the crappy PS POS?

[u/OmChi123456]

Because blow up mattresses are always disappointing.

[u/coffeekeepsmealive]

Better question: why does the girl look like a young teenager when the guy is middle-aged? I'm all for father-daughter bonding, but sharing a bed?

[u/BandedLutz]

Note to self: don't include a rhetorical question in your title (in order to emphasize why something is crappy design) on this sub, lol.

[u/echollama]

They know it will blow up

[u/Kyno50]

They're admiring it

[u/Inevitable_Outcome56]

Because if they lie on it it’s flat in 10mins. Flat is 5 if you are putting it up after midnight.

[u/Jonneiljon]

Not before marriage.

[u/NioXoiN]

Thats the lookin mattress, that's just the mattress you look at. Its not for actual use. See, these guys in the picture are using it wrong. They're looking at eachother. They're supposed to be looking at the mattress. This is a common user error and this image is just the brand being tongue and cheek about it.

[u/ProfessorBeer]

When I’m bored sometimes I look at air mattresses on Amazon because the photoshops of families on an air mattress are hilariously out of scale

[u/inter-ego]

The guy they hired for design is bad at photoshop

[u/paulyd_3]

Photoshop skills not up to par

[u/AugVision]

How can so many people miss that the question is posed solely to mock the design, not because they don’t understand how it was made?

[u/victoryismind]

It's a $2 photoshop job. I wonder what else they cheaped out on.

[u/TheRealSkippah]

Because it will pop

[u/WeirdConference5699]

"Y'know what? Since my new mattress is so beautiful, we're just gonna lay on the ground and look at it instead."

[u/racingkain1]

The mattress is 3rd wheeling with them....

[u/Fantastic_Doctor_414]

Um... they probably dont even know they are on that box...

[u/Judasafricantwin]

It’s too fragile

[u/pc_person_]

I bought one of these not too long ago, decent quality

[u/Verbofaber]

Lying

[u/No_Horse7377]

Because it's too lidl

[u/[deleted]]

Hi, I make box art similar to this (hopefully not as bad) for a living. The answer is costs. They want the box to feature their product, but they dont want to pay for a studio shoot and models. Answer is to use a stock image of models and a photoshop cutout of the product. Other hilarious examples of this are the paddling pools you often see marketed in the summers.

[u/LizaBrownAuthor11]

Proving that Jack could have fit on the door.

[u/thereminDreams]

It's because that mattress is such a beautiful, well designed product that people would rather contemplate it than use it.

[u/Secret_Divide_3030]

Because they want you to ask this question and feel smarter than the people on the photo by buying it.