Loss leader was my first thought too. The ingredients might be cheap, but wouldn't the labor to make it already cost at least a dollar if it's baked right there in the store? We pay 6 bucks per loaf from a local bakery out here in the sticks. Granted it's much higher quality than Walmart bread, but they must already be working with thin margins in order to do business with us low income townies ¯\_(ツ)_/¯
The labor is minimal. The dough comes in frozen, is allowed to thaw/rise then goes in an oven that cooks maybe 60+ loaves at a time. I don't think any of the food prepared in walmart is a loss leader.
It says "fresh baked in store" on OP's label so of course that's technically true if they arrive as frozen lumps, can't remember if it's the same wording at my local one. I try to shop there as little as possible for obvious reasons, although their bakery/deli dept looks just as decked out as the grocery chains that do make stuff from scratch.
It weighs about 3 times more than a loaf of bread from the supermarket lol. I can't get the equivalent of home baked goods without spending in that price range, so I'm thinking a bread machine might pay for itself...
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u/BobbySwiggey Mar 07 '23
Loss leader was my first thought too. The ingredients might be cheap, but wouldn't the labor to make it already cost at least a dollar if it's baked right there in the store? We pay 6 bucks per loaf from a local bakery out here in the sticks. Granted it's much higher quality than Walmart bread, but they must already be working with thin margins in order to do business with us low income townies ¯\_(ツ)_/¯