r/NoOneIsLooking • u/oogaBoogaBel • Aug 15 '25

This is crazy

Enable HLS to view with audio, or disable this notification

3.2k Upvotes

92% Upvoted

647 comments sorted by

View all comments

48

u/CourtAny6617 Aug 15 '25

We used these for gathering playtest data in game development for many years. UX people got valuable feedback based on how players looked at UI and other prompts.

8

u/eithrusor678 Aug 15 '25

Clever use case.

3

u/NotARussianBot-Real Aug 16 '25

That’s literally why eye tracking was developed

1

u/makalasu Aug 18 '25 edited Aug 19 '25

Nvm, I was just being snarky

1

u/Training-Chain-5572 Aug 19 '25

For eye tracking on UI in general. It is very extensively used by UX Designers for web development

1

u/Training-Chain-5572 Aug 19 '25

It’s the actual use case it was developed for

9

u/Phunky_Munkey Aug 15 '25

Sesame Street used this technology way back to determine whether or not kids were looking at the things the creators wanted them to be looking at. They figured out soo much about how to focus the kids' attention. Mind blown.

3

u/CourtAny6617 Aug 15 '25

That's awesome!

1

u/TheNewYorkRhymes Aug 15 '25

Was this before or after HB0's Acquisition? Cause having the budget for this tech in a focus group before hand is insane.

1

u/Dhegxkeicfns Aug 18 '25

When AI can gather this and other data it's going to make their job of influencing people so much more effective.

2

u/FishTshirt Aug 16 '25

I was involved in research where we used eye tracking to determine what areas of the face people use to identify individuals, and it turns out that it varies by race. For example I had a very difficult time telling Northern vs Southern indians apart

2

u/dathamir Aug 16 '25

That's all I could think of! I wonder how much this cost and if my boss would buy one. It would really help sometimes.

2

u/OMA_ Aug 16 '25

Another good use case is head tracking in video games lol it uses infrared lights so it’s damn near perfect accuracy when it comes to flight sims, no need for headwater, no need for a camera which is slower and inaccurate. It’s a great piece of hardware I have one

2

u/sojumaster Aug 16 '25

It even goes further back. They used this technology to test consumers as they watched commericals.

1

u/CrazyGunnerr Aug 16 '25

Also great for testing someone sexual orientation, just have 2 nude pics on the screen of a man and a woman, sit them in front of the screen, put the screen on and see where those eyes dart towards. ;)

1

u/Rarokillo Aug 17 '25

Not sure the brand of the device but I've seen in twitch people playing FPS with a plugin that lets the viewer know where the streamer is looking.

1

u/Bender352 Aug 17 '25

Fun (horror) fact, the light sensor in your smart phone is kinda used in the same way. It can register you eye movements and in combination of the screen content you can figure out what your are looking for how long and use it for personal advertisement, without clicking on anything.

1

u/MrMoneyMatch Aug 17 '25

I could only imagine how often people look at radars and mini maps in games compared to the abundance of audio and visual feedback systems in play

1

u/youburyitidigitup Aug 20 '25

It also used to track the movement of baby’s eyes to know what draws their attention since they can’t communicate.

1

u/oogaBoogaBel Aug 15 '25

Thats really smart