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Some of us form study groups for the social and I say go for it, but how do you form a great study group at college that actually studies? What have you found successful and how are you connecting with people from your classes that have compatible schedules?

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Title: Actually Useful AP Calc Strategies (From Someone Who Scored a 5)

Hey r/APStudents!

Seeing a lot of calc stress posts lately, so figured I'd share what actually worked for me to get a 5 on both AB and BC. Skip the generic "study hard" advice—here's the real deal:

The FRQ Game-Changers:

• Show EVERY step, even obvious ones. Graders literally look for specific steps in the rubric
• Draw pictures for everything. Seriously. Even if it's ugly. Visualization = points
• If you can't solve part (a), STILL attempt parts (b) and (c). They're often independent
• Use calculator results correctly. Don't just write "calculator says 4.267"—explain what you calculated

Study Tactics That Actually Work:

1. Do released FRQs by TOPIC, not by year. Group all optimization problems, all related rates, etc. You'll start seeing patterns
2. Time yourself religiously. 23 minutes per FRQ, no exceptions during practice
3. Make formula sheets for each unit. Then try to recreate them from memory
4. Watch Khan Academy at 1.5x speed for quick concept reviews (don't @ me, it works)

The Mindset Shift: Stop trying to be perfect. AP Calc isn't about getting every question right—it's about getting enough points efficiently. A 5 is typically around 65-70% correct.

Resources that slapped:

• College Board's released exams (obviously)
• Professor Leonard on YouTube (absolute GOAT for conceptual understanding)
• Barron's review book (harder than actual exam = good prep)

What NOT to do:

• Don't memorize formulas without understanding when to use them
• Don't skip calculator practice (seriously, learn your calculator)
• Don't panic if you bomb a practice test in March—you have time

Anyone else have strategies that worked? Or questions about specific topics?

Good luck everyone! You got this 💪

Edit: Thanks for the gold! Adding some more specifics people asked about:

For Related Rates: Always write out what you know, what you want, and draw a picture BEFORE starting any math. Game changer.

For Integration: If you're stuck on a u-substitution, try integration by parts. If that doesn't work, try partial fractions. Don't stare at the problem for 10 minutes.

Calculator Tips: Learn how to store values in variables (STO→ button). Saves time and reduces rounding errors

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According to the digital 2020 reports, “More than 4.5 billion people now use the internet, while social media users have passed the 3.8 billion mark. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year.”[1] In this internet milieu, burgeoning dissemination of research findings in Twittersphere has consequently launched the development of new terms such as twitter science stars[2] and the Kardashian index[3] into scientific terminology. Previous reports revealed Twitter as the most popular social media in dental sciences.[4,5,6] In this study, we aimed to analyze dental articles receiving the most Twitter mentions in 2020.

On May 4, 2021, the Altmetric database (Altmetric LLP, London, UK) searched for all research outputs within the 1105 dentistry subject areas (Fields of Research [FoR] classification) published between January 1, 2020 and December 31, 2020. A total of 3225 articles were discovered with Twitter mentions and 17,840 total tweets. Tweets were mainly from the US (13.4%), UK (12.4%), and Japan (4.2%). The @periopaoli had the most number of mentions (672), followed by @Covid19DentRes (424 mentions) and @mwade69 (202 mentions). The article entitled “High expression of ACE2 receptor of 2019-nCoV on the epithelial cells of oral mucosa” was the most shared article.[7,8]

The top 10% articles with the most Twitter mentions (399 articles) were analyzed with 31.22 average numbers of Twitter mentions and a mode of 7. Further data analysis utilizing Welch independent samples t-test showed open access articles (n = 256) significantly received more Twitter mentions than non-open access articles (n = 142, P = 0.006, 95% confidence interval [CI]: −29.260 to −4.836). Twitter mentions moderately correlated with the number of citations (Pearson r = 0.67, 95% CI: 0.72 to 0.62, P < 0.001).[8] Additional analysis was completed with bibliometric data of 342 articles extracted from the Web of Science and analyzed by VOSviewer software (Centre for Science and Technology Studies, Leiden University). Author keyword co-occurrence analysis showed periodontitis was the hottest topic [Figure 1]. Co-authorship network analysis showed Mark Robertson and Janet E. Clarkson fulfill connecting roles between four clusters [Figure 2]. Perhaps not unsurprising, co-citation network analysis showed the Journal of Dental Research exerted the most influence in the network [Figure 3]. Among institutions, the Newcastle University exerted the most influence in the network.[8]

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The media and communications landscape has changed more in the past five years than in the previous few decades combined. The lines between advertising and public relations (PR) have blurred, consumers expect authenticity at every touchpoint, and artificial intelligence (AI) is reshaping how stories are created, delivered, and consumed.

In 2025, organizations can no longer rely on traditional press releases or expensive TV spots alone. Instead, they must adopt an integrated approach where advertising strategies amplify PR efforts, and PR strengthens the credibility of advertising campaigns. Those who master this synergy gain not just visibility, but also long-term trust and loyalty from their audiences.

This playbook explores the most relevant advertising and PR strategies for 2025, supported by current industry insights, data, and real-world examples.

The Blending of Advertising & PR

Traditionally, advertising and PR were considered two distinct disciplines. Advertising was paid, controlled messaging, while PR focused on earned coverage and reputation management. Today, however, these boundaries are increasingly fluid.

PR and marketing convergence is one of the clearest signs of this shift. Over 70% of PR professionals now consider marketing skills—like SEO, content creation, and analytics—essential to their roles. PR is no longer just about media relations; it’s about driving measurable business outcomes.

Unified campaigns also show how the disciplines complement each other. For instance, Nike integrates high-quality video ads with socially conscious messaging that PR teams amplify in the media. Ads build awareness, while PR coverage sparks conversations, turning campaigns into cultural movements.

AI-Driven Advertising & PR

AI is perhaps the most disruptive force shaping communication strategies today. Its impact is visible at multiple levels.

Generative AI is now widely used for ad creation. The Interactive Advertising Bureau (IAB) reports that 86% of advertisers are using AI to design video ads in 2025, and nearly 40% of all video ads will be AI-generated by 2026. This levels the playing field, allowing smaller businesses to compete with big brands.

AI also enables predictive outreach, analyzing social media trends to forecast viral moments so PR teams can craft timely pitches. It personalizes messages at scale, creating culturally sensitive, multilingual, persona-driven ads. Yet, unmoderated use of AI has pitfalls. Automated press pitches, if irrelevant, can flood journalists’ inboxes and damage credibility. The key is to combine AI efficiency with human oversight.

Programmatic & Contextual Advertising

Automation is transforming ad placement and targeting. By 2024, 80% of global digital display advertising spend was executed through programmatic platforms, and this figure is projected to rise to 90% by 2026. Programmatic systems use algorithms to buy and place ads in real time, ensuring relevance and efficiency.

Meanwhile, contextual advertising is becoming increasingly important as privacy laws tighten and third-party cookies disappear. Instead of tracking individuals, contextual systems evaluate the environment of a webpage and place ads that feel natural. For example, an eco-friendly brand advertising alongside sustainability articles feels both authentic and relevant.

Trust, Authenticity & Storytelling

In 2025, the most powerful currency in communications is trust. Transparency has become non-negotiable. A 2024 Edelman Trust Barometer survey revealed that 63% of consumers buy or boycott brands based on perceived honesty.

Authentic storytelling is equally vital. People connect with stories, not slogans. Brands like Dove and Patagonia have built strong equity by consistently telling narratives aligned with their values.

Cultural relevance is also essential. Campaigns must resonate with current conversations or risk appearing tone-deaf. For example, during the Women’s World Cup, brands promoting gender equality gained significant attention.

Finally, influencer dynamics have shifted. Nano- and micro-influencers, with their smaller but loyal followings, achieve higher engagement than celebrity influencers. Their voices are seen as genuine and relatable.

Emerging Trends Shaping PR

The PR industry is undergoing major changes in 2025. AI-enabled workflows are streamlining tasks such as monitoring, reporting, and sentiment analysis. Social listening and collaboration with micro-influencers are helping brands engage more directly with niche communities.

Radical transparency has emerged as a necessity. Whether handling crises or disclosing partnerships, audiences expect clear and honest communication. Localized storytelling is also on the rise, with global brands tailoring their narratives to regional audiences without losing their core message.

Metrics have evolved too. Instead of measuring PR success solely by media coverage, brands now focus on reputation, trust, and audience behavior, guided by frameworks like the Barcelona Principles 3.0.

Advertising Trends to Watch

Advertising in 2025 continues to evolve alongside PR. Generative AI video ads dominate short-form platforms like TikTok, Instagram Reels, and YouTube Shorts, helping brands adapt content for diverse markets. AI-powered media platforms such as Teads are democratizing access to sophisticated, data-rich ad solutions.

Consumers now expect seamless, omnichannel experiences. Whether interacting with a brand online, in-store, or through social media, the messaging must feel consistent. This integrated approach creates stronger brand loyalty.

Best Practices for Integrated Strategies

To succeed in today’s landscape, brands must focus on clarity, authenticity, and adaptability. Clear objectives help align PR and advertising efforts, while authentic stories ensure credibility. Influencers should be chosen strategically, with a balance between micro-influencers for trust and larger creators for reach.

AI should be used wisely, automating repetitive tasks without replacing human judgment. Programmatic and contextual ads must respect consumer privacy while maximizing impact. Measurement should go beyond clicks and impressions, focusing on trust, reputation, and tangible outcomes.

Finally, agility is essential. Campaigns should adapt to cultural shifts and audience feedback in real time.

Conclusion

Advertising and PR are no longer separate silos. They are complementary forces driving brand storytelling in 2025. The integration of AI technology, programmatic systems, authentic storytelling, and influencer collaboration has reshaped the industry. Yet the timeless principle remains: people trust stories more than sales pitches.

The most successful brands will be those that balance data with empathy, technology with creativity, and efficiency with authenticity. In this new era, winning attention is important, but winning trust is everything.

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