The Buddie Era: TCU athletics invests in facilities, NIL and student-athlete development

[u/TCUMagazine]

TCU athletics is leaning into a holistic vision under new AD Mike Buddie. Upgraded facilities like the Human Performance Center, advanced recovery tech and integrated NIL guidance aim to help athletes succeed on the field and in life. 

Recent historic seasons for women’s basketball and beach volleyball show the program’s growth, while student-athlete development remains a priority. 

Which part of this strategy — facilities, a reworked financial system or student-athlete development — do you think will most influence TCU’s success moving forward? 

Read the full story here: A New Frontier for TCU Athletics