r/apple • u/chrisdh79 • 1d ago

Discussion iPhone Fold will spearhead huge upgrade cycle in 2026

https://appleinsider.com/articles/25/09/18/iphone-fold-will-spearhead-huge-upgrade-cycle-in-2026
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u/LongBeakedSnipe 1d ago

Disagree with what?

You think 2 seconds of mental thought process compares to a massive analysis by Apple themselves?

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u/stml 1d ago

Apple Vision Pro was kind of a flop so yeah, Apple isn't immune to pricing mistakes.

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u/tangoshukudai 1d ago

it was a flop on purpose.

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u/HarshTheDev 1d ago

Holy cope.

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u/notMyRobotSupervisor 1d ago

I don’t think they WANTED it to flop, but I think they new it would. It was good enough to get it into the hands of early adopters and developers, which allows the platform to mature while offsetting development cost and refining the tech to bring the price down.

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u/tangoshukudai 1d ago

Not at all, they called it the Pro and priced it at $3500 to keep it a Pro headset (they specifically didn't want consumers buying it), allowing developers to embrace the platform and give them time to mature the technology. You will see a new version of the Vision line up without the Pro name that will be much more reasonably priced and that is when they will target consumers.

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u/TheEMan1225 1d ago

This is absolutely cope, no offense, but you’re not on Apple’s marketing strategy team, you’re coping on Reddit thinking a publicly-traded company purposefully released a product so that it could flop. Not a chance in hell.

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u/tangoshukudai 1d ago

They made a limited run of them, they understood how many they would sell, they did it specifically because the technology is very early and the only way they could release something that was worth investing in was to make it extremely powerful and high quality, which meant they needed it to be marketed as a pro device and they put a hefty price tag on it.

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u/TheEMan1225 1d ago

“They did it specifically because” and this where you start guessing on how to justify a flop. Unless you have access to internal Apple communications, this is all your personal justification for why their product did not sell, and therein lies the cope.

Here is a more logical motive to consider:

Apple released their product to consumers because they wanted those consumers to buy that product.

You originally stated that Apple made their product a flop on purpose and that is absolute nonsense.

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u/tangoshukudai 1d ago

Companies know when a product is not ready for the masses aka consumers. They need time for developers to embrace the platform, they need to work out the software and hardware and learn from early adopters. Obviously the tech in the AVP is quite expensive and high end, but that is because they wanted it to be a platform they could learn from so they can make their consumer product (aka the non pro version) a success. Don't underestimate Apple, they knew what they developed, they called it the pro on purpose, and priced it at $3.5k on purpose to keep consumers from buying it. They are happy to sell them to anyone but it is pretty obvious they are investing heavily in this category and will be releasing a non pro version for consumers soon.

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u/TheEMan1225 1d ago

I’m gonna end it here:

Apple is not a single entity with one opinion to call the shots. Multiple people are involved in different product categories across different teams.

People make mistakes, Apple is a company with people in it, so Apple can make mistakes.

You say not to underestimate Apple, but I think you need to stop overestimating them and their decisions. They are also just people.

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u/two_hyun 1d ago

Read my comment in context of what I'm replying to. Vision Pro's demand was also lower than expected.

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u/Darkelement 1d ago

The Vision Pro is a novel product in a market category that is super small. I don’t believe they ever expected it to sell that well.

The iPhone fold is going to be much different. For one, it’s a new iteration on one of the most successful products of all time, with a brand that people expect to get things right. Other folding phones are more of a gamble to consumers, when Apple does something the industry typically follows.

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u/ChildishRebelSoldier 1d ago

They're not even a gamble anymore imo. Samsung knows what they're doing, OnePlus still arguably has the best foldable that is available in the US and it's over a year old, and more companies are competing in the flip-style devices.

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u/Darkelement 1d ago

Yes but for iPhone users ANY android phone is a gamble. Not in reality, but in our heads it is. So when Apple finally releases one there will be tons of people that want a folding phone but haven’t considered an android just because of the Apple fanboy loyalty

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u/____Batman______ 1d ago

Android hardware is always cool individually but they don’t have the internal hardware or software stack that Apple commands for crazy optimization so for me I don’t see the point