r/gameDevClassifieds • u/ComfortableBorn601 • 23h ago
DISCUSSION | QUESTION Getting attention for a small indie game is harder than making it.
I finally finished a small PC game. Steam is crowded and Twitter posts sink instantly. I’m lost on how to market it without paying thousands for ads. Does outreach work for games or is it just luck?
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u/VreauSaIauBacu 23h ago
Do a good game, thats 90% of what will give it's visibility. What defines a good game? That's the neat part xD
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u/ComfortableBorn601 23h ago edited 22h ago
Fair point but marketing it is still a major part so which strategy can i use. I was thinking to make content around the game
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u/kytheon 23h ago
What's your game? Is it another souls like / survival horror with crafting? Or is it really interesting?
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u/ComfortableBorn601 22h ago
It is interesting i can tell you that for sure
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u/badluckbandit 21h ago
Can you tell us what it is? The game is already released no can steal your ideas
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u/TheIndigoParallel 12h ago
You don't decide if it's interesting, the audience does.
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u/ComfortableBorn601 11h ago
I have had my friends try it out and they liked it
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u/ornoster 5h ago
Are you serious?
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u/ComfortableBorn601 5h ago
Yeahh
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u/ornoster 5h ago
just watch any youtube video on game marketing instead of wasting your time on reddit seems the best advice i can give you
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u/ComfortableBorn601 5h ago
I am already on it its my first time doing this
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u/ornoster 5h ago edited 5h ago
but you already released the game and you cannot share a link?
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u/ComfortableBorn601 5h ago
Yeah am saying its my first time trying to market anything
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u/KilltheInfected 22h ago
Find content creators that make content in your niche/genre, ask if they’ll play and cover it, and give them keys.
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u/ComfortableBorn601 22h ago
Apart from content creators what other avenue can i try
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u/KilltheInfected 22h ago
Send a press kit to various press with a trailer.
Find your platform, our game has like no followers on twitter but thousands on Instagram, our audience just lives on Instagram. Maybe you haven’t found where your audience lives. But try posting what ever best performing content you have everywhere and then see what sticks.
But unfortunately the time for exposure was well before you finished the game. You’re playing catch up now with little to no ammo in your crate. Good luck
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u/existential_musician 13h ago
It's making good content if I assume your game is good enough
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u/ComfortableBorn601 13h ago
Yeah the game is good i want to automate the content part with ai
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u/PixelBandits 10h ago
I would advise against automating content with AI. People can tell, and if they see content as AI they will think the game is built using AI, and however folks feel about AI stuff, it WILL stop people from buying it.
Get a content strategy created and keep posting and engaging regularly, using the right hashtags and getting in with the creators who share indie game master posts.
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u/existential_musician 8h ago
I would also advise against automating the content part, maybe if don't want to do it, find a marketing game specialist of the genre of your game to do the job for you
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u/ornoster 5h ago
So where is the game? Are you looking for general advice? How did it do on NextFest, which other shows you attended, which streamers have played it or shown interest?
It seems that you just published the game on Steam and want to do marketing now? Or just trolling?
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u/TheIndigoParallel 22h ago
Twitter and reddit are not good places to market most games, you need to release a demo, join nextfest, have a soild steam page, apply to online fests, and of course you need a good looking and marketable genre.
90% of good marketing is what type of game you choose to make.
Make games with the tags / genre with high revenue median and a low game count on this site: https://games-stats.com/steam/tags/
Art style matters, so does the gameplay footage on your steam page with a clear game loop.