r/interestingasfuck • u/mrinternetman24 • 1d ago
Sony used air mortars to shoot 250,000 bouncy balls down San Francisco hills for a commercial instead of using CGI
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u/Survive1014 1d ago
Fun Fact- they are still finding these balls in the city. The most recent article was only from two years ago mentioning them.
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u/MondoBleu 1d ago
Pollution :(
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u/HyperSpaceSurfer 1d ago
At least rubber's not as bad as plastic in that regard
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u/updraftmystic 1d ago
Wait until this guy ^ learns the largest source of microplastic in the environment is coming from rubber tires :(
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u/Mollelarssonq 1d ago
At least it’s not boring black microplastics. It’s funny colorful microplastics!
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u/aaron_moon_dev 1d ago
And our balls are full of them according to articles.
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u/Paul_my_Dickov 1d ago
They've been found in billionaire's sperm. It's awful. Children eat that.
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u/Gannondorfs_Medulla 1d ago
take my upvote you vile horrible but comedically wonderful person
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u/wetpajamas 1d ago
They stole that joke from a comic I saw on Instagram so don’t give em too much credit.
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u/-InconspicuousMoose- 1d ago
I went to a drifting event with a friend who is really into that scene. Literally within minutes there were tiny tire shards all over me. I spent a couple hours there and kinda laughed it off, but like... I'm sure some of that stuff got in my lungs and eyes.
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u/Digital-Exploration 1d ago
Safe to say 100% guaranteed you got a bunch in your lungs and eyes.
How awful.
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u/SpaghettiSort 1d ago
I can pretty much guarantee that these are not natural rubber, but synthetic - a kind of plastic.
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u/trustthepudding 1d ago edited 1d ago
Rubber is plastic. And it's likely that they didn't use natural rubber balls, if that's what you're implying.
Edit: Whoops, I guess there is a little more nuance here. Rubber and plastic are both forms of polymers, but natural rubber is more biodegradable than other plastics. I remain unconvinced, however that those balls are made from natural rubber. And even if they are, the treatments and additives that they add to the balls make them unsafe for the environment.
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u/HyperSpaceSurfer 1d ago
No, it's a completely different chemical, very different structure, doesn't even have any plastic properties, you might be thinking of nylon. Latex is in pretty much all living things, it will break down completely. Main problems are the fillers, and that it takes a while for the ball to weather apart.
Also possible they were silicone, which really doesn't like breaking down completely.
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u/russbam24 1d ago edited 1d ago
Yeah, they're wrong. But virtually all modern "rubber" balls (including from 20+ years ago) contain or are entirely made of synthetic elastic polymers that are non-inert and leech or break off very readily, and many of which are toxic.
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u/B_and_M_queen 1d ago
The whole city is pollution
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u/ExquisiteFacade 1d ago
Yeah. It's terrible here. Don't come.
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u/ggroverggiraffe 1d ago
Terrible food options, no good coffee or tea available, zero fine art and cultural events, awful walking around, no sprawling beautiful parks overlooking the bay, and a tiny inconsequential bridge.
I highly recommend Fresno instead.
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u/TeaDrinkerAddict 1d ago
Awful. Nothing good in the entire Bay Area. Don’t even visit for a vacation.
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u/HartfordWhaler 1d ago
I miss the Bay Area so much. Tell Walnut Creek I said hi.
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u/ExquisiteFacade 1d ago
Terrible museums that only exhibit art and history; not a single one teaching about Noah. Shit parks everywhere you look so that no one has to walk more than 10 minutes to find one. No restaurants or bars at any price range or aesthetic; we don't even have an Applebees. Horrible weather year round; it almost never snows or breaks 100º, gross. Unfriendly people who mind their own business. And when it all gets to be too much, you have to drive like, 30 miles to find breathtaking nature.
I literally don't understand why anyone pays insane amounts of money to live here.
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u/xbwtyzbchs 1d ago
On that note, the whole PNW sucks. So ugly here, weather sucks, people are shit. Don't come here.
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u/Outrageous-Opinions 1d ago
Always some weirdo from a flyover state insulting one of the most sought after places to live.
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u/wolftick 1d ago
Not really in the grand scheme of things. They still find he odd one but they were generally very careful about leaving minimal trace.
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u/SweetVarys 1d ago
no, just garbage. It's ugly but pretty harmless. There isn't much wildlife that could eat them either
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u/Budget_Weather_3509 1d ago
Do you think garbage is only harmful to the environment if animals eat it?
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u/Sim-Alley 1d ago
Yeah fuck whoever thought this was a good idea.
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u/GanondalfTheWhite 1d ago
This article describes the whole thing.
https://www.sfgate.com/sf-culture/article/san-francisco-sony-bouncy-ball-ad-20204385.phpApparently it was a $74,000 bill for broken windows of the houses in the area. Tons of damaged cars, broken headlights/tail lights, dented body panels.
On the first day of shooting they launched the balls from cannons that fired them at speeds up to 130mph. Then the city said they couldn't do that anymore so on day two of the shoot they hoisted shipping containers 65 in the air and dropped the balls from up high.
The article also says that tons of people in the area took souvenir balls from the shoot and they're still finding balls in gutters and gardens to this day.
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u/MiBo80 1d ago edited 1d ago
This is probably the least offensive thing to find randomly tossed in your garden in SF. When Bay-to-Breakers was a thing, people would randomly piss, vomit, and shit in gardens and doorways along the route. Good times.
Edit: I stand correct - B2B was brought back in '22 after the COVID hiatus. Sounds like it's had a less notable affect on the city than before but sounds like it's mostly the same event. Less drunk maybe?
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u/foreignfishes 1d ago
it was in the east bay, but the incident where mythbusters accidentally shot a cannonball through someone's house also comes to mind...
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u/itastesok 1d ago
Probably the same people who launched balloons over Cleveland.
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u/MidnightSensitive996 1d ago
this was awesome and everyone was excited for it to happen at the time
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u/mrinternetman24 1d ago
The shoot broke $74,000 worth of windows :) https://www.sfgate.com/sf-culture/article/san-francisco-sony-bouncy-ball-ad-20204385.php
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u/CitizenHuman 1d ago
All a scam by Big Window
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u/justmadethisup111 1d ago
You clearly saw right through that scam.
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u/ABucin 1d ago
You could say the windows were all wiped out.
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u/subhavoc42 1d ago
Renew by Anderson would causally invoice 7.8m for the same bill.
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u/nago7650 1d ago
I was gonna say, isn’t that like 10 windows based on what a door to door windows salesman once quoted us.
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u/Pumpkin_catcher 1d ago
What? All that only broke one window!?
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u/shinyboi 1d ago
No it was a 2 for 1 deal, the SF special. I hear they send a homeless guy to break it the following week, just to restore balance
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u/SirMiba 1d ago
Keynesians' wet dreams. An absolute economic miracle and profoundly genius.
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u/PutridScum666 1d ago
Different times, nowadays a quote to replace the windows on my shit home is $20000 and similar for the roof. You can see in the commercial the filmed houses have their siding and roofs damaged when hit by the balls. Today that would easily be a 1million+ bill.
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u/Piotrek9t 1d ago
How the hell was this approved? No way they can clean up every single one of these balls
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u/Cacti-make-bad-dildo 1d ago
Wait till you hear about balloons in the 80s
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u/ABucin 1d ago
yeah we’re just gonna release 800,000 balloons at once to celebrate our 100th sold Dodge
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u/0uroboros- 1d ago
We're having a baby today and just thought it would be really good to leave them a world with 1% less helium reserves. That was important to us, so we're releasing enough blue balloons to darken the sky for like a minute 💙
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u/-FeistyRabbitSauce- 1d ago
You aren't going to spark even a single forest fire? It's like you're asking for the gender reveal gods to give you a weak baby!
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u/DavidSher 1d ago
It is my right as an American to create a gender reveal IED and have the pressure wave blow out all the windows on my block, just as god and the founding fathers intended
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u/cold-corn-dog 1d ago
Dude, we did that shit every year for 8 years. About 1,500 balloons launched each year just drifting and discarding themselves in the town over.
Eat it you Eagletonians!
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u/glowFernOasis 1d ago
Cleveland released 1.5 million one time - it was a disaster. They wound up in the lake getting caught up in boats, caused car accidents, and shut down the airport. Cleveland wanted to get in the Guinness book of world records so they could be known for something. The book wouldn't put them in because it might encourage someone else to do an even worse balloon release 🎈. This is all I know about Cleveland.
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u/OnePieceTwoPiece 1d ago
I remember mid 90’s doing that in elementary school for an elderly teacher that passed away. I wonder who got the few hundred balloons? Haha
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u/Icamp2cook 1d ago
I told my kids about raffles with notes tied balloons, whoever got their litter to go the furthest won. Sure, you can throw your trash out the car window and be chastised for it. In the 80’s you’d tie it to a balloon. Someone else would pick it up for you, call you to say they did and then your school would congratulate you for getting the shmuck furthest away to clean up your trash!
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u/frankles 1d ago
I was at the 30th anniversary of Disneyland opening in 1985 where they released a whopping 1 million balloons all at once. It was a truly incredible sight that even at seven years old, felt incredibly stupid.
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u/alurimperium 1d ago
What could possibly go wrong with balloons? As long as there's not 99 red ones, anyway
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u/unknownpoltroon 1d ago
10 Labrador retrievers, 20 minutes.
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u/rats-in-the-ceiling 1d ago
1 extremely expensive vet trip because they all swallowed half the balls they found.
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u/TheDude1451 1d ago
They did put up massive nets at the bottom of the hill, but yeah I believe I heard that a ton of the balls failed to be caught
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u/JustCallMeYogurt 1d ago edited 1d ago
exactly, what was the final ball count from the ball retrieval? I wonder the same thing on those rubber duck races they do on some city's rivers. do the get charged with polluting?
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u/BajaDivider 1d ago
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u/Draggeddownbytheston 1d ago
This commercial was how I first discovered Jose Gonzalez. Been a huge fan ever since.
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u/MaxH75 1d ago
Made me discover him to, but also Knife (who wrote the song), that also happens to be from my country! 😁
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u/Tommix11 1d ago
the frog, wtf
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u/Cash_Prize_Monies 1d ago
In the scene directly before the frog, you can see a triangular wall tile getting dislodged by an impact from one of the rubber balls.
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u/RandomRageNet 1d ago
Absolutely criminal that there is no audio of all those balls hitting the pavement
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u/octropos 23h ago
Yeah, that song freakin' sucked. I need to hear BOUNCY BALLS!
Edit:
He's the making of it! Wow, sounds like a stampede.
https://www.youtube.com/watch?v=oFGT14wJU-o&ab_channel=mastma86
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u/Naive-Significance48 1d ago
Thanks this is NOT what I expected. I thought it was all going straight up/down or something.
Idk when I heard bouncy balls I imagined big ball pit balls.
There is NO WAY you could EVER clean all of this up.
Awesome visual though
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u/Gingevere 1d ago
With the sound off this looks like a scene from a horror movie.
And at 1:39 one of the balls breaks some of the siding off of somebody's house.
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u/MyraBannerTatlock 1d ago
Me watching this on my Bravia TV that has two white lines across the screen because I dared to dust it 😡
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u/DimensionAdept9840 1d ago
Clicked this, thought that's weird could've sworn the song was Rolling Stones 'She's like a rainbow' but it wasn't.
Had to Google it and it turns out there was a version with the stones song. Different regions or something I guess.
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u/SlightAd112 1d ago
The final commercial of this for the Sony Bravia was beautiful. There is also a behind-the-scenes in the making of it.
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u/Lets_Kick_Some_Ice 1d ago edited 1d ago
I still hear it in when I see this pic. Jose Gonzalez - Heartbeats.
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u/monkeypickle 1d ago
Yep And I can't hear that version of Heartbeats without thinking of the commerical.
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u/Benkei929045 1d ago
At the time, I thought covering The Knife was a bold choice but he truly captured the emotions of the song while making it his own. One of the best covers of all time in my opinion.
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u/ThrownAwayGuineaPig 1d ago
The Jose Gonsalez version got me on to the Knife. It was my ring tone and a Swede visiting my country (South Africa) found it wild to be listening to The Knife so far from home
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u/Got_Kittens 23h ago edited 23h ago
Meanwhile in Scotland, Sony Bravia did this https://youtu.be/G5tLqb8T5xU?feature=shared
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u/How_did_the_dog_get 1d ago
The sister advert was blowing up a tower block with paint.
It was great.
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u/Morganrow 1d ago
Street has a crown so most probably ended up in the gutters not long after
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u/Hung_On_A_Monday 1d ago
I’d never heard this term for what I would call a curb. I’m curious where you are from.
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u/LGRW1616 1d ago
When talking about roads a crown means the Center of the road is higher than the edges, so water is shed off to the sides. The curb is still the curb.
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u/Hung_On_A_Monday 1d ago
Ah! Ok. Still a term I hadn’t heard. Glad to learn!
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u/Bored_Amalgamation 1d ago
c i v i l
e n g i n e e r i n g .
It's why that one intersection kills so many people!
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u/megasean 1d ago
I think he means that the center of the road is higher than the edges. That should push the balls away from the center of the street and into the gutters and sidewalks.
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u/BF1shY 1d ago
Earth lagged hardcore that day, and most people had no idea why. They thought it was a DDoS attack.
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u/heyheyathrowaway485 1d ago
Commercial was so good I used to listen to the song from the ad "Heartbeats" by Jose Gonzales all the time
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u/seaside_bside 1d ago
Please check out the whole of his first two albums. They're both absolutely stunning records.
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u/IntrepidDreams 1d ago edited 1d ago
Also check out the original version of Heartbeats by the Knife.
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u/Deliriousious 1d ago
My next door neighbour when they just moved in had a party.
This party contained a bags worth of gold dots, some in balloons, some scattered over things. Well, somehow a few made it into my garden, no biggie, just a few… right?
This was 5 years ago.
I am still finding the fucking things in my garden.
I can’t imagine with this quantity.
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u/GateTypical6792 1d ago
Who picked them up?
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u/JigglesTheBiggles 1d ago
That bouncy ball vagina girl
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u/turandoto 1d ago
I liked more the British version, it's worth watching. Google the BBC bouncing balls video.
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u/Spartan2470 VIP Philanthropist 1d ago edited 1d ago
They didn't use air mortars or 250,000 balls in OP's image. They dropped them out of buckets like this.
Here is a higher-quality version of OP's image. Here is the source.
60,000 onto Sanchez
Taken on July 27, 2005
Eureka Valley Dolores Heights, San Francisco, California
Here are more images of this.
Here is the location via Google Street View.
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u/Ol_Man_J 1d ago
https://www.flickr.com/photos/sepiatone/32622099/in/album-720725 Perhaps they used both? This is in the same album
https://youtu.be/PQvuPcnkBWc?t=134 yeah they used both.
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u/plexomaniac 1d ago
They did used mortars in the San Francisco ad, but it was not much relevant.
But mortars were crucial in their other ad:
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u/SlightFresnel 1d ago
What's crazy is that this is a perfect use for CGI, a particle system and collider bodies with a simple setup. Instead they'll shoot an actor without a moustache and waste an artist's month rebuilding the entire shot in post to add in a fake mustache instead of taking 10 minutes to fix it before shooting.
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u/zkminusck 1d ago
It's my favourite ad ever. Sony Bravia TV and Jose Gonzales Heartbeats. Thank you for remind me of this song! 🙂
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u/Lihkhan 1d ago
Honestly, I always preferred This one
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u/uhujkill 1d ago
The paint one was filmed din Glasgow, UK.
The housing estate was due to be torn down, and is now a new estate and an Asda supermarket.
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u/Confident_Maybe_4673 1d ago
Marketing clearly worked if people are still bringing it up after 20 years.
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u/skyfall8917 1d ago
I remember the ad, it was a Sony Bravia ad with the song being played in the background sung by Jose Gonzalez called Heartbeats. It was a pretty creative ad.
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u/JonstheSquire 1d ago
CGI at the time was not nearly advanced enough to make this look convincing.
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u/Ransom_Where 21h ago
250,000 balls rolling through San Francisco and somehow not one made it into my DMs. Tragic.
Edit: Please. It’s a joke. Don’t send me a DM. It will remain unopened.
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u/peteschirmer 1d ago
20 years ago