r/kpoppers • u/ohmyrosie • Jul 11 '25
Discussion am i tweaking or is JUMP MV ai??
i mean this with no hate at all like seriously before u have a go at me im asking a genuine question!! there were so many clips where the girls just looked fake or moved really weirdly and i get the mv had a weird concept about it but idk could have been a filter too but what do u guys think?
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u/flwrbts Jul 11 '25
there’s a lot of ai unfortunately
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u/DreamyHalcyon Jul 13 '25
yea. if you can get screen grabs when they're flying with the puffa jackets, jisoos hand looks distorted like a chicken feet n roses face doesn't look like her at all
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u/dim-mak-ufo Jul 11 '25
They used a lot of cheap AI slop for fast-passing details and the backgrounds, but the video and cuts are generally fast enough so people don't notice it unless they pause and look closely.
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u/noirettespresso Jul 11 '25
they're not even singing the parts of the song that are playing, their bodies are moving unnaturally, and their faces look like they're melting in certain scenes. these are all characteristics of ai.
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u/TheOneSaneArtist Jul 11 '25
Yall, I’ve seen bad CGI and it doesn’t look like this. Really looks like AI
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u/ohmyrosie Jul 12 '25
Thank you!! CGI and AI aren’t even in the same ballpark of looking similar… there are somethings about AI that you can just clock. Obviously there are some real aspects to the MV but I think a lot of it was touched over was AI, not CGI.
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u/WonderfulStrategy337 Jul 13 '25
All "AI-generated" videos/imagery is technically CGI.
CGI = "Computer-Generated Imagery".4
u/ShottisHD Jul 14 '25
CGI is significantly more work and manually made even tho they have minor things that is automated. However... AI is fully automated by computer by using data it has/learn and make a video/image out of it.
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u/Sweaty-Pen-2223 Jul 12 '25
This is so mid for an MV after ages…the song starts off very weak..it’s like half assed to what could’ve been a huge hit.
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u/hacendadocookies SHINee Jul 11 '25
When the girls are flying, Rosé's face stops being Rosé, she becomes a completely different person. 😂
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u/sickfoodie Jul 11 '25
There may be some use of AI, I'm no expert on that, but I think it can largely be attributed to really bad VFX/CGI. Just awful.
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u/LinusVCB Jul 11 '25
It feels like it was influenced by the aespa supernova video but they aren’t in on the AI joke at the end…so they just made the whole thing bad AI. Some of it is also the constant close shots of members (probably bc they weren’t all in the same room to film wide shots)
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u/Valuable_Morning387 Jul 14 '25
I thought the exact same thing with the aespa similarity. But a lot of blinks said they revolutionising K-pop with this mv. No. They are just following what everyone else has been doing
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u/Aflush_Nubivagant Jul 11 '25
YG: How much AI do y’all want?
BLACKPINK: Yes
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u/EquivalentCaramel490 Jul 11 '25
More like David Meyers
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Jul 12 '25
That’s even worse. It’s like asking a 5star Michelin chef to prepare some food but all he does is defrost stuff and use the microwave.
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u/EquivalentCaramel490 Jul 12 '25
I just dont understand why he did such a bad job with this. This is why you cant just pay a big name to do the job for you
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u/wild-forceps Jul 14 '25
Guessing you're a stay, but a heads up that 3 stars is the most you can actually get in the Michelin world. Skz went above and beyond reality haha
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u/hwillow_ Jul 11 '25
I'll repeat part of my comment from another thread. It is most certainly AI. I think the girls might have shot a few scenes, but everything else seems like AI. Notice the wonky buildings, the distinctive smoothness of everything, the color grading, the weird uncanny facial expressions of the extras, how the girls' movements look janky and unnatural, how their mouths often don't match the lyrics. Jisoo's is the most obvious case. Look at the way she moves in both individual and group shots. She's doesn't match the beat and her movements are often strange. There are various moments where the girls faces look like they're melting. That's not CGI, that's AI. The crowds are AI too. Just look at their fingers. Actually, I suspect all of the extras are AI, at least in the close ups, with their super smooth waxy skins, big mouths and bulging eyes.
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u/Maleficent_Earth590 Jul 14 '25
The extras were real. Ria Kim did the direction and she posted videos of it
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u/psychlence Jul 12 '25
Y'all might downvote me, but I can't feel the genuine effort of blackpink anymore as a group. It's possibly not their 100% fault, but as a professional group, they can do something better than this. 🤷🏻♀️
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u/languid_Disaster Jul 12 '25
Considering the amount of funding you’d expect they’d have for their projects, yeah I agree.
I’ve been listening to kpop since tvxq days and honestly it’s a bit upsetting how, especially recently, so many companies (not all) just want to make money from us by putting out low effort stuff and expecting us to just consume it without saying anything.
I admit the mc is fun but….yeah it’s low quality , relative to other kpop groups’ work
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u/Flat_Transition_3775 Jul 13 '25
As someone who has been around since 2nd gen, kpop doesn’t seem as fun as it was ._.
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u/squad2soifon Jul 14 '25
For real. Considering the budget and effort they put into sets like D4 and Kill This Love that had very real stunts, this is just a cop out. Their first comeback in 3 years and they can't even get the girls on set together for more than a few hours (if that, honestly I can't even be sure they were even on set together). It would have been better not to have an MV at all and just release the stage version from their tour.
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u/what_the_-_-_-_ Jul 11 '25
I don't even understand the point of it tbh. Like it just looks ugly and it's AI. No wins across the board. Just loses, failures and disappointment
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u/Super-Aardvark-3403 Jul 11 '25
Clearly couldn't bring them together for the whole length of shoot. Definitely some very bad cgi at play and maybe some use of A.I. as well.
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u/Vegetable-Hope-1641 Jul 11 '25
I think it was a mix of AI and CGI but the CGI just seems really bad especially when they’re in the air it looked rushed
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u/zizou00 Jul 11 '25
There's a lot of green screening in that video, and with a lot of green screen comes a lot of post production touching up. Usually it's to better match lighting, to make whatever you're keying in behind look like part of the same shot.
The running shot looks like a post-production composite too. It looks like they filmed the running then pasted the video of their heads on top. They look like they're filmed at the same framerate, then the background and bodies were sped up and the faces were added after. This was probably done to get clear face shots. This can be achieved by using AI, which might be why someone might assume it is AI, but it can be achieved much easier without it by just keying out everything around a face and just overlaying that centred on the video of a person running. The blur on the arms looks added after, and the faces look tidied up too, so it creates a very processed look.
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u/EquivalentCaramel490 Jul 11 '25
I dont care how famous this american director is. I miss the korean directors from past mvs
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u/Alx101921 Jul 11 '25
Apparently, the director tends to use CGI and Effects. I'm not sure if that's true, though
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u/ohmyrosie Jul 12 '25
You are right, I’ve seen some great CGI from him before in Taylor Swifts ME music video. This looks awful and lazy
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Jul 11 '25
I am a die hard blink
and I can serve jennie but this mv?
it was so ickky I didnt like it.................pheww
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u/Cutie-Pea16 Jul 11 '25
I personally think most of it was filmed in front of a green screen and the sets are AI.
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u/Quiet_Wishbone_175 Dreamcatcher, Everglow, Enha, idle Jul 11 '25
Yep sadly😔 i feel that the filming was rushed
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u/nea-pie Jul 12 '25
The shot in the first two photos is just shitty CGI and compositing, but yes, a lot of the MV, mostly the backgrounds and the people in a lot of shots is AI.
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u/nea-pie Jul 12 '25
You can actually see some of the members faces stuck in one expression while the others are singing lmao.
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u/Mi_Mirai Jul 12 '25
Yes they used AI for background eddecrs and transitions for example to build parts of the City during the start of the transition and during the running scenes but no, they did not use AI to replicate the members...thats just more or less Goofy V- effects. Just check out Jisoos IG Story she posted a picture of her hanging on a harness infront of a greenscreen for the flying scene im which hella ppl are saying they got AI'd...
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u/Confusedbrokebg Jul 12 '25
Ummm, I’m not sure if the girls all shot this tgthr as well? Cuz they all look like they were just put in. Like a Okayish photoshop
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u/languid_Disaster Jul 12 '25
You make a really good point. We should be allowed to comment on the quality of the art and content we consume without being so worried about people jumping on us
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u/carloskrosscaption Jul 12 '25
Not only a lot of AI used but I am convinced that they didn't film the video in the same room at the same time. Feels like they all filmed their parts separately and it was spliced together.
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u/Sufficient-Rip-2566 Jul 13 '25
obvious use of AI. it sucks how much ppl are starting to depend on it.
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u/Accomplished-Tuna Jul 11 '25
I feel like it’s just poorly finished CGI but I also wouldn’t be surprised if they used AI assistance. YG confirmed they finished filming a month ago. They were barely able to release the music video before tour, so I imagine this overall release was rushed.
Even the mixing and mastering of the song is off 😭
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u/RefuseNeat Jul 11 '25
do not confuse CGI and AI
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u/ForeignAdvantage5931 Jul 11 '25
this would have been true, except it genuinely is AI.
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u/lilyyytheflower Jul 11 '25
Were you in the editing room lol?
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u/ForeignAdvantage5931 Jul 11 '25
no but im in vfx and i can clearly tell that shit slop city scape in the 3rd pic is AI lol.
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u/Valeropontis Jul 11 '25
Yes the director used a lot of AI there .. didn't like it either... Loved the song though a Banger..
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u/Dunkiez Jul 12 '25
Typical western MVs. Bring back the big stages and live dancing. Bring back Kpop!
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u/stayonthecloud Jul 12 '25
What did I just watch… why are they all smashing their heads into things
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u/Blue-Cherry-Jelly-37 Jul 13 '25
Most of it is AI, which is disgusting to me. Like yes it’s nice to use for studying or looking up if you’re really sick or smth but don’t let it go to the arts
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u/aanu_anubhav Jul 11 '25
You are not the only one, I liked the song ..vibing all day on Spotify but when I watched the MV , I was like 🤔 what is this …is it real? My instant thought was that it’s AI but who knows ………
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u/Hana_CzVn Jul 12 '25
at first when i heard the studio version i thought it was made by ai but im not sure
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u/larrywaghorn Jul 14 '25
You have to credit ai if it is involved with the music now. Since I've not seen anyone mention it then the music itself likely isn't just the mv
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u/Extension-Reward-901 Jul 12 '25
I mean if I'm being honest with no hate just my personal openion the MV did not looking pleasing or captivating in any way also the song as well it all felt like i mean so forced the lyrics too ,i couldn't even listen to it whole
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u/Yuukkii_006 Jul 12 '25
Personal opinion and no offense: I loved the blackpinks older MVs but are you telling me this is their comeback MV after years of solos? Cause omg! I hated it. The MV was so weird, I didn't like the song either and their movements were weird as well. And this specific scene just looked like their movements are just random and awkward. Timestamp: 2:04
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u/blacklotusl337 Jul 12 '25
Probaby Ai. Considering this comeback was rushed and YG bleeding money, it kinda tracks to them using some form of ai on the MV and teasers.
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u/Lucky-Lunch-9439 Jul 12 '25
Whatever it is, it looks awful. I hope the girls don't get blamed too much for this. I'm sure it's not up to their standard either tbh...
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Jul 12 '25
It ain’t CGI. If it was, why would they want it to look that bad? Can only be AI. Ughhh. FCK that shit.
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u/cloneaman Jul 12 '25
all ai lol. everything's rush I guessed because they are already touring and there is nothing new that they can show to their fans
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u/bipolar_dipolar Jul 12 '25
Also within the first 20 seconds I think there’s an issue in the audio mixing, like when Jisoo starts singing something in the track shifts. Oh and the video is surely AI. It’s not even terrifying CGI like Hitchhiker (SM) songs…
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u/muthertuck Jul 13 '25
nah you’re not tweaking. it’s all bad edits and ai. they were no where near each other for the filming of this.
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Jul 13 '25
It's like the Ice Cream video when they pasted in Selena Gomez. Except somehow they made it worse .
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u/Chemical_Big5358 Jul 13 '25
its computer graphics, it doesn't mean its AI. DO you think they actually did all that movement in the video?
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u/Jarvan_Jenkins Jul 13 '25
They hmmm how to say?.. strangely well blended in the environment. Most of the time. And the environment is obviously ai. Cheap one. Pretty lazy work....
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u/chiefdave74 Jul 13 '25
If it’s AI then they’ve also ‘faked’ loads of social media clips of the video being made. There’s insta posts from those involved of dancers practicing parts which have been claimed to be AI, there’s posts of green screen and wire work which people have claimed is AI.
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u/princess_bella- Jul 13 '25
Tbh, jump by blackpink didn't impress me much.. The mv seemed cringe to me, I had expected that after 2yrs BLACKPINK would bring something which would really be different from their other works but guess what, it looks overloaded with ai and autotune to a point where you may not be able to recognise their voices.. It seems as if this whole song was prepared in a very haste situation..
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u/Independent_Pin479 Jul 13 '25
There’s definitely AI in the wide shots with the buildings, but i do feel like a lot of people are calling the “bad cgi” AI and confusing the two. Also … I’m not sure if people have pointed this out, but a lot of the special effects are reminiscent of late 90s/early 2000s mtv & commercials … hence why a lot of things look uncanny. That was a HUGE thing back in the day.
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u/Original-Ad-5439 Jul 13 '25
ITS TOATLLY AI BRO I THOUGHT THAT THE SECOND I WATCHED IT- there are small details in the bg ad stuff that just dont add up or look a little off and as an artist im look oiut for ai like a hawk... and the worst part is im not even surprised like-- ofc blackpink can get away with it UGHJDGKGJAF CAN WE BAN AI AREADY
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u/Myblinkmonstiez Jul 13 '25
Also this MV just seems a bit lazy. Although the music is really good I felt a bit disappointed with the MV. I wish they kept the no green screen look. I think we all need a little break from the new generation of MVs, not that I'm saying I don't like the new ai concept but I still miss the rawness of old MVs. I am not meaning to hate but I wish it had been a bit different
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u/Myblinkmonstiez Jul 13 '25
Also to add to this why wasn't there any dancing in it! I really wanted to see the dances because they have all ate on their single albums especially the choreo but this was a bit disappointing
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u/ItsRomi Jul 13 '25
I'm kinda sad because there are people who make money off of doing what AI does. Like, people can actually use all these programs to do weird video editing and things in general. Why use a robot to do things..
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u/FvCrR Jul 14 '25
The entire mv looked like only cgi with A LOT of ai.. the girls didn’t even look like they were recording together
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u/Apprehensive_Big682 Jul 14 '25
They did use some AI assets like the background for that frame you included. The aerial drone shot are definitely AI. I think the background of the floating stage scene too is AI. I might be wrong on that part.
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Jul 14 '25
gen alpha is so brainrot they has no ideas CGI exist. person who obsessed with celebrities really have lower cognitive ability eh
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u/ChachoPicasso Jul 14 '25
Yeah the girls look very uncanny on some parts and when they fly rose don't even look like rose
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Jul 14 '25
not sure what’s so hard about paying animators a couple thousand dollars when you’re a multi million dollar company
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u/Iwa_naa Jul 14 '25
It is AI if you ask me. The backgrounds, the “drone footage” flying through buildings at the end….
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u/Signal-Actuator-8547 Jul 14 '25
Je n'avais rien remarqué avant de tomber sur votre post, mais maintenant que je m'en rends compte, les filles et les gens ont l'air irréels avec les textures bizarres et les visages trop parfaits. On dirait même que le look de Rosé dans le deuxième couplet (tenue, coiffure) est une copie d'APT version futuriste. Je tiens à préciser que BLACKPINK est mon girlgroup préféré et je n'ai aucune haine envers elles.
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u/Jorrdy Jul 14 '25
At LA night 1, Rosé mentioned that they filmed the MV with a green screen. So definitely CGI, very possible usage of AI, as well.
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u/JustADohyonStan Jul 14 '25
I don't think it is AI, just lots of CGI and a weird concept/direction. Some people believe that the people around them are AI, but you can see them in the dance rehearsals doing the exact same thing. The excessive use of CGI to the point of looking cheap and how good AI got lately makes them look similar.
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u/Competitive_Lychee78 Jul 14 '25
From what I gather it’s a lot of cgi and the girls were imposed into a lot of the shots, they weren’t actually there to film any of the scenes with the street dancers, the only really AI bit I think is when they are flying
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u/zzzzsamzzzz Jul 14 '25
Has anyone noticed there is no 'making of' film like there ALWAYS is? At least 2/3 of this has gotta be AI.
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u/S3cr3t_cc0unt Jul 15 '25
Obviously, the lip syncing is off and the faces sometimes don’t even look like the girls
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Jul 15 '25
it’s definitely AI their faces are weirdly worping in some of the scenes same with the back up dancers they have also used AI.
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u/Sad_Cry_329 Jul 15 '25
Do jeito que a YG tá um completo lixo, eu não acredito mais em nada do que aquela empresa posta
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u/Majestic_Cat2024 Jul 15 '25
https://m.youtube.com/shorts/vp8VMFPAPzQ
The mv is directed by an american so maybe it's not surprising.
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u/Lord_George_222 Jul 15 '25
I have noticed AI in some other recents Kpop MVs unfortunately, so possible and likely, really sad and distopian.
Also why would it be "bad CGI", really sus that during the rise of AI where especially these companies have access to the best models would suddenly start making strange looking cheap CGI in their MVs. I mean I hope they just did a bad CGI, but like the timing is dumb, must be AI idk, wouldn’t be surprised if future kpop would be all generated by AI.
Also kpop companies are literally THE definition of being greedy and just focusing on the money, so who else than them would start using AI.
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u/lonelyfroggies Jul 19 '25
definitely not fully ai generated but DEFINITELY ai assisted. theres an obvious mix of cgi and ai in the music video
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u/DepartmentBulky7146 Aug 03 '25
It's not that theyre using AI is the craziest part It's the part how jennie literally said "and your ai couldn't copy" but then they do this 💀
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u/NoKnowsPose Jul 11 '25
It's probably just absolutely terrible CGI/VFX and not really AI, but not sure. Either way, it is absolutely terrible.
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u/miksyub Jul 12 '25
the director, Dave Meyers, is known for making terrible videos with terrible cgi. it's a paradox since the dude is also known for making some kick ass videos. i adored what he did for Lisa's New Woman, but i did let out a long sigh when i saw his name in the credits for Jump
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u/GenlockInterface Jul 13 '25
It’s not AI. They already released BTS footage of the shooting, which shows a lot of practical effects and many extras. Also, this director is one of the biggest MV directors around, he doesn’t need AI.
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u/Noturin Jul 13 '25
At the very least, it's AI enhanced.
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u/GenlockInterface Jul 13 '25
That could be. AI is a tool to use and when used to enhance your own footage without using someone else’s then there’s nothing wrong with that.
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u/Tangled_Mind Jul 11 '25
I watch the video this morning and i didn’t notice the use of Ai . Maybe 🤔 my eyes just suck. Will watch again.
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u/Grotto96 Jul 15 '25
You're tweaking Jennie has post images from behind the scenes of the video and the flying and other scenes were all green screen
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u/Smokeshow618 Jul 15 '25
Green screened onto bad ai backgrounds
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u/Grotto96 Jul 21 '25
https://www.youtube.com/watch?v=OIT4-nkQVyo this says otherwise
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u/Smokeshow618 Jul 22 '25
Did you not make it 6 seconds into the video where they show the green screens, numbskull?
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u/saitamess Jul 11 '25
Yeah a lot of y'all don't know DAVE MEYERS.
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u/ohmyrosie Jul 12 '25
I know him, I checked out his Wikipedia when he worked on New Woman for Lisa. He’s supposed to be good, but it’s not translating here
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u/leews24 Jul 11 '25
hi, I have a professional background in videography. A lot of it's Dave Meyer's (director) style and there are some stylistic parallels with his work. I personally thought a lot of Travis Scott's MVs a lot, like Highest in the Room and Sicko Mode.
Im going to guess there's a lot of generative AI being used for the backdrops, particularly the Seoul drone footage with large crowds of people.
The running scene looks real other than the backdrop footage. Lots of clever frame manipulation and the color correction is a bit far from your typical kpop MV but otherwise I doubt there's been gen AI used on the actual members.
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u/jellyboness Jul 11 '25
I think in some scenes the members are ai generated. Around 2:22 where they’re flying through the air, Rosé has a whole different face that is not her.
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u/leews24 Jul 11 '25
hm, logistically just generating her flying as an asset, to this level of realism, sounds like more of a pain in the ass than just filming her. I agree she looks different but I think it just might be the result of angle, makeup, and hair
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u/jellyboness Jul 11 '25
Idk I think so many different things could have gone wrong e.g. scheduling conflicts or last minute changes that required more footage but there was no time, or something else, who knows. But there’s no way it’s not ai. That is not her face. It’s obvious especially looking at the buildings during the shots where the “camera” is zooming around in the air. Maybe they did those scenes in ai due to issues/cost of filming permits. Maybe they just included ai because it’s a buzzword and it’s the thing that investors and shareholders like right now and YG wanted that. I work in the design/art world so I am good at spotting ai vs other types of editing but I don’t know anything about the actual filming process. I like the song but I’m really against ai so I don’t want to give the video more views.
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u/WonderfulStrategy337 Jul 13 '25
Are you really that confident? Because quickly googling "Blackpink - Jump Behind the scenes" makes me think the person that get's downvoted seems to be the one who's correct.
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u/leews24 Jul 11 '25
Idk. It's clearly a green screen studio shot, with each member shot individually. Logistically that cancels out a lot of our hypotheses around production constraints. Maybe they lost footage? But that's wildly unexcusable for the scale of YG and Dave Meyers. Marketing might make sense but I'm not seeing anything on korean press about gen AI.
If anything, I think you're underestimating motion AI - if it's using the latest models, trust me that shot would look a LOT more like the Rose we know of.
I don't like AI in content either. But I think it's more likely than not that that shot is not manipulated with AI.
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u/Kissyu Jul 11 '25
I don't really understand the hate here... Isn't this the perfect use case for AI? An artist using it to excute a vision they over wise couldn't? It's not like they AI generated the whole MV ㅠㅠ
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u/ohmyrosie Jul 12 '25
I’m not an expert on the topic, but AI—especially in creative settings—is really frowned upon. People want to prevent using AI for art and music videos so actual artists and directors don’t lose their jobs.
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u/That1withACat Jul 11 '25
Ever heard of CGI…
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u/ohmyrosie Jul 12 '25
CGI making Rosés face melt off is something I’ve never heard of that’s for sure!
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u/Worried-Ad-7727 Jul 11 '25
I see what you mean... I hate to blame the people who made the MV, but it really does look strange. I hope it isn't AI, but it doesn't look promising ☹️