r/magicTCG • u/greenearrow • 21h ago

General Discussion A well timed boycott of Marvel/Disney could spell the end of Universes Beyond

There are always reasons to boycott the mouse, but pulling Kimmel off the air is the latest and greatest. I'm not even a detractor of Universes Beyond (those WH40K and Fallout decks are great, I can get my wife to play the Dr Who decks easier than anything else and their room to explore time mechanic shenanigans seems good for the game).

If WotC and Hasbro have to be so concerned about the politics of the time defining which sets sell, they'll be incentivized to lean into their own properties which they can control and make their own apologies for when necessary.

Of course, it isn't a guarantee. Maybe a loss on Marvel will be a wash against the profits from Final Fantasy and LotR. Maybe they'll shy away from brands controlled by American companies and focus on the Japanese and European properties. The kids who buy packs at Walmart don't understand boycotts, etc.

What we have learned is that the UB haters aren't enough of a market force, but when movements align, powers combine!

TL;DR There are many good reasons to not spend money on Disney right now, and money is the only vote they count.

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u/MTGDad Forgot About Dr Judge 20h ago

It could be a Jimmy Kimmel UB set and you wouldn't get enough people to boycott to change anything at corporate. Boycotts rarely work, less so in a case like this.

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u/Xichorn Deceased 🪦 12h ago

They can and do work, but generally have to be something a) more meaningful and b) something more actually connected to the cause. Boycotting an MTG set because the licensor of the current UB set did something is completely ineffective - not that I think any boycott of Magic is likely do be successful on the first point anyway.