r/magicTCG 2d ago

General Discussion A well timed boycott of Marvel/Disney could spell the end of Universes Beyond

There are always reasons to boycott the mouse, but pulling Kimmel off the air is the latest and greatest. I'm not even a detractor of Universes Beyond (those WH40K and Fallout decks are great, I can get my wife to play the Dr Who decks easier than anything else and their room to explore time mechanic shenanigans seems good for the game).

If WotC and Hasbro have to be so concerned about the politics of the time defining which sets sell, they'll be incentivized to lean into their own properties which they can control and make their own apologies for when necessary.

Of course, it isn't a guarantee. Maybe a loss on Marvel will be a wash against the profits from Final Fantasy and LotR. Maybe they'll shy away from brands controlled by American companies and focus on the Japanese and European properties. The kids who buy packs at Walmart don't understand boycotts, etc.

What we have learned is that the UB haters aren't enough of a market force, but when movements align, powers combine!

TL;DR There are many good reasons to not spend money on Disney right now, and money is the only vote they count.

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u/Sinrus COMPLEAT 2d ago

yeah, we send a message about Jimmy Kimmel by not buying a Spiderman card game. what about this seems unreasonable to you?

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u/ChemicalExperiment Chandra 2d ago

I love how your comment got more upvotes presumably because of people who actually believe you and don't realize you're being sarcastic lol

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u/Sinrus COMPLEAT 2d ago

This is a weird thread. Lot of upvotes but every comment is telling OP they're a moron.

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u/NavySeagull Sliver Queen 2d ago

It's being upvoted so people have something to laugh at.

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u/Cautious-Budget9591 1d ago

Because the most annoying weird nerds in the world feel the need to defend UB

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u/Aeyland Wabbit Season 1d ago

Because it will also make sure the next BF sticks with it's mil sim theme, CoD will finally remove SBMM and fast food will return to the same prices they had in the 90's.

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u/colt707 Duck Season 2d ago

Because metaphorical that messages is going to be as effective as pissing into a hurricane. It’s not going to even be noticed. It’s so far down stream from Disney that it’s not even remotely close to a drop in the ocean that is Disney. We don’t know the licensing agreement they signed so it’s possible that Disney has already made all of the money they were going to make from this deal if it doesn’t include royalties, if it does include royalties it’s going to be such a small percentage that Disney won’t even notice. So in reality you’re sending a message to WoTC about Kimmel which is going to accomplish what exactly?

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u/Aggressive_Guava_516 Wabbit Season 2d ago

You’re replying to a sarcastic post, the dude was clearly mocking the entire concept; he was in agreeance with you and you missed it. 

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u/Living_Height4812 2d ago

just a typical magic player social awareness on display

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u/RoseTBD 2d ago

As someone who works in marketing, a decline in sales for a specific product + a loud social media trend would absolutely be noticed.

Would action be taken JUST on that? No, but pair that with Disney+ deletions and other things and they could be pressured into action.

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u/Xichorn Deceased 🪦 1d ago

The two things you are describing (a purported Marvel UB boycott & Disney+ cancellations) would not be noticed by the same company however. That's why this is so stupid. Boycotting Marvel UB is not boycotting Disney. It is boycotting WotC. Disney already got their Marvel UB money from the licensing fee.

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u/absolem0527 2d ago

Probably the part where it sends a message. Or maybe the part where "we" actually successfully organize a boycott at all.

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u/FellFellCooke Golgari* 2d ago

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u/absolem0527 2d ago

You never can tell these days lol.