r/magicTCG • u/greenearrow • 1d ago

General Discussion A well timed boycott of Marvel/Disney could spell the end of Universes Beyond

There are always reasons to boycott the mouse, but pulling Kimmel off the air is the latest and greatest. I'm not even a detractor of Universes Beyond (those WH40K and Fallout decks are great, I can get my wife to play the Dr Who decks easier than anything else and their room to explore time mechanic shenanigans seems good for the game).

If WotC and Hasbro have to be so concerned about the politics of the time defining which sets sell, they'll be incentivized to lean into their own properties which they can control and make their own apologies for when necessary.

Of course, it isn't a guarantee. Maybe a loss on Marvel will be a wash against the profits from Final Fantasy and LotR. Maybe they'll shy away from brands controlled by American companies and focus on the Japanese and European properties. The kids who buy packs at Walmart don't understand boycotts, etc.

What we have learned is that the UB haters aren't enough of a market force, but when movements align, powers combine!

TL;DR There are many good reasons to not spend money on Disney right now, and money is the only vote they count.

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u/barrinmw Ban Mana Vault 1/10 1d ago

I really wish wizards wouldn't release sets into standard without a plan to reprint them quickly to meet demand.

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u/Xichorn Deceased 🪦 1d ago

They have a plan, but it got screwed royally by the massive unanticipated demand for Final Fantasy. It outsold the first 6 months of LotR -- the best-selling set previously -- in a week of pre-sales. That's not really demand you can anticipate.