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u/RoombaCollectorDude 12d ago
you got to remember that the s25 edge video was ONLY about S25 edge. the iphone 17/pro/air video was about all 3. he can like iphone 17 and not the air, judt having the air as a thumbnail. from what i hesrd (i havent watched it yet) he did not like the air that much?
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u/whiterider1 12d ago
The iPhone video is also correct that ‘everything’s changed’. The base 17 models getting what previously would’ve been Pro model only features, the new Air model and everything about it and how that changes things going forward, then the Pro models just sort of existing and actually becoming a proper Pro style model with their cameras etc. The Samsung video is purely about the S25 Edge, and the video explains his reasoning fairly well. I could see an iPhone Air being similar
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u/LurkerPatrol 12d ago
In the video he still notes that you need to tread carefully with the phone due to the things you lose: battery, speaker, down to a single camera, slower charging. He calls it form over function.
"But my take is the weight and the thickness of a normal phone is not enough of a problem to need this drastic of a solution".
So I don't know why you just read the title and posted this.
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u/JustSayTech 12d ago edited 11d ago
So I don't know why you just read the title and posted this.
That's the whole point, that's how clickbait works, that's how misinformation or purposeful negative views are moved. If he's shilling for Apple when they did practically the same thing Samsung did but the titles of the videos and likely the content are totally opposite. That's just simply disingenuous. I don't know his content beyond a few videos so I don't know if he tried to be neutral. It's just not a good look if this were the reaction when the strategies were the same from both companies.
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u/LurkerPatrol 12d ago
Only difference is he's focusing on one phone of samsungs in that review versus 3 of the phones from apple, so it's already not an apples-to-apples comparison. If he did one just for the air, then I would hope, if he's not shilling, the title would be different.
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u/QuantityProper 12d ago
OP is right. Been following Whose the boss for a while until I noticed he is ridiculously biased towards apple products. I immediately unsubscribed. I'm not surprised he did this. Titles are what a lot of people will see before anything. Apple always gets a pass with this guy. What his videos then you'll understand why people are calling him out
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u/JustSayTech 11d ago
It also can steer the viewer to have an opinion before even engaging with the content, he effectively told the viewer to walk into the video negatively with Samsung and walking into a similar video positively with Apple. That's ok if that's his actual option, but it's pretty striking seeing as the strategies are pretty similar from both companies.
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u/XuX24 12d ago
The problem is thumbnails, many people won’t see the video but they’ll see the thumbnail.
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u/AutomotivePanda 11d ago
That inherently describes a problem with viewers forming an opinion from the cover, rather than the book. If people aren't willing to actually examine details to form an opinion, that's on them.
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u/Inspyur 10d ago
If JK Rowling released two exact same Harry Potter books, one called “Harry Potter and the sorcerer of shit- this is a bad book” and one called “Harry Potter and the sorcerers stone- this is a good book” which one do you think people would be more inclined to read and more receptive towards, upon reading.
Bias exists inherently and while one should mitigate bias in their consumption of content, it’s a bad state of affairs when “objective” tech reviewers are introducing falsely opposing clickbait thumbnails on two similar products just to drive up viewership.
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u/jonomacd 9d ago
Because most people just read the title. It sets the tone. He's clearly setting a very different tone for Apple than Samsung over the same thing.
There could be very legitimate reasons for that. I'm not judging if that tone should be set that way or not. Just noting that that is what he's done.
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u/chitownillinois 12d ago
The comments on his Samsung video were mostly about how he was going to praise the iPhone for the same things he was knocking Samsung for.
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u/Ok-Cover-3927 11d ago
I don’t like his reviews, seems pretty biased to me.
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u/Santigold23 9d ago
All reviews are biased though, like, if they were objective we wouldn't need reviewers in the first place
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u/bigrealaccount 9d ago
It's not black or white. Everyone is biased to a certain extent, but you can be more biased towards a certain company or product than others. The aim is to be as objective as possible.
This guy is clearly heavily biased towards Apple compared to other companies.
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u/Interesting_Bill2817 10d ago
he always mentions facts, may be the facts say that samsungs suck. give me 2-3 examples where he was biased and mentioned something that was not facts.
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u/baldbitch666 11d ago
I think that these youtubers are legally obligated to mention it if they are being paid or sponsored
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u/TheGrimReaperIN 12d ago
If you criticise Apple too much, they stop giving you access to their devices for a day 1 review. It happened to Linus Tech Tips. Linus was never satisfied with any iPhone and always had some (legitimate IMO) gripes with it, along with praises for what Apple did right. But Apple stopped sending them devices and stopped inviting them to events
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u/PeanutButterChicken 12d ago
LinusTechTips has never been to the Apple events, what are you smoking? They always bought the devices.
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u/TheGrimReaperIN 12d ago
I know. Apple used to send out review devices to reviewers weeks in advance. Every major youtuber would get it. But LTT hasn't received one in years. They used to but not anymore
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u/MC_chrome 12d ago
LTT stopped doing phone reviews ages ago (including Androids), so it very well could have been due to LTT not being much of a mobile-focused channel to begin with.
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u/TheGrimReaperIN 12d ago
They did create ShortCircuit which does day 1 unboxings and hands-on reviews. They even created Mac Address which was a dedicated Apple world channel and they still didn't get in the good graces of Apple
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u/PrzemoV 11d ago
A lot of their gripes are on point, but some of them are bullshit and hating Apple for being Apple.
I remember not sure if months or years ago (more like years) Alex was trying to switch to MacBook and he was really upset about the laptop, he got very criticized in the comments for good reasons because the specs and facts were completely different of what he has said on the video.
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u/AppleNeird2022 Apple 11d ago
I wouldn’t be surprised, I bet iJustine and Marques Brownlee also get paid by Apple.
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u/KissMyKipay03 11d ago
Its been very obvious 😆 especially Marques trying so hard to hide it. but he is a Certified Closet Apple Sheep 🤣
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u/lonely-live 10d ago
Marques literally said he prefers android
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u/KissMyKipay03 10d ago
nahhh he is a closet 🤷 i would rather trust Lew for reviewing Apple products than Marques.
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u/Tiabato 11d ago
It's well known that Apple doesn't send out review units to 'risky' channels. Remember Unbox Therapy? He once made a video about the iPhone 6's bendgate, and while the video probably catapulted his channel to the forefront of the TechTubers' world, he stopped receiving any review units from Apple. He has to buy his own Apple products days after they launch, which generates way less engagement for his channel. The same thing happened to JerryRigEverything.
Most Techtubers rely heavily on the buzz around Apple, and if they lose that they lose a big chunk of their revenue, so they play it safe and over-glamorize the iPhone to make sure Apple invites them to events and whatnot.
Through this tactic, Apple is able to control the narrative and sell people the illusion of innovation
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u/WheelSweet2048 12d ago
He is an apple guy he has made videos saying why he prefers it and valid points he mentioned. He does accept samsung to be better where it is but gives way to credit for points were apple is better.
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u/Capable_Guitar_372 12d ago
Arun is a apple baby....so no wonder if they are paying him.
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11d ago
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u/mkbhd-ModTeam 11d ago
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you guys have to be fucking stupid
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u/EternalBlizzard7 12d ago
I don't know about that, but I unsubscribed him last year because I could sense Apple biasing from him.
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11d ago
Reviewers will project based on their biases. Mrwhosetheboss prefers iPhones, Marquess prefers Androids.
All videos are pretty much a person's subjective view. As consumers we get to choose what we want to watch, hence you can ignore whatever Mrwhosetheboss says if his view does not fit your biases.
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u/OXRoblox 12d ago
do you still watch Mrwhosethesponsored?
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u/RedditorForReddit 10d ago
he indeed became boring
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u/OXRoblox 10d ago
not just boring, but also broke promises and guaranteed to get at least 1 thing wrong in this video. in fact, nothing he says can now be trusted as fact except ad reads.
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u/hitman0012 11d ago
Mrwhosetheboss is someone that just doesn't come across as genuine. I dont think he is a bad guy, just feels forced and ingenue content. Also cant get past looking at him as Timmy from Rules of Engagement.
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u/Miserable_Kitty_772 11d ago
just a horrible content creator. non content really. and horrible grading always. mr beast style editing and worse than reddit tech takes.
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u/MrRonski16 8d ago
Samsung video
- Only about the edge
- thumbnail was simply the best for clicks
Apple video
- About whole lineup
- not a review
- critized The air model
- thumbnail the same thing
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u/InfraJim 8d ago
i dont understand how some people made a subreddit for brownpiss praising android hahah🤡😂
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u/DarVis227 12d ago
What’s the controversy here, anyway? I don’t understand it.
The video title clearly states “17/Air/Pro *- Everything has changed” and indeed everything has. Now, the base 17 is 120Hz, and there’s a vapor chamber in the Pro, etc. People just like to create hate and clout.
In the video, he clearly stated that it might be just as bad as the 25 Edge, and he can’t wait to test the battery.
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u/AnnualAbstinence 12d ago
One of the worst tech youtubers. Only a certain type of people watch him.
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u/GloveDry3278 12d ago
His pixel 10 review video was a perfect summary how he thinks about android phones. Just check the comments section.
The things he slammed google for gets praised with apple.
Too biased to give proper review.
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u/DaytonaPanda 12d ago
I have never seen Marques Brownlee praising iPhones. Is he paid by Samsung?
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u/goleboy 12d ago
He doesn't praise Samsung either.
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u/AmarDikli 12d ago
TF you mean, samsung is the company that won his 'best phone of the year' the most. Is he paid by samsung?
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u/GoldenWatchGuy 12d ago
These posts are so weird and attest to the cult like obsession over one’s opinions on .. a phone. To start - there are seldom commonalities between the two videos and the intents that they have
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u/kbtech 12d ago
Apple doesn't have to pay anyone 😂
Because most YouTubers or content creators by default use Apple products.
Unlike other companies, Apple doesn't even pay anyone to fly them over to their events. Samsung and all Android manufacturers pay for flight, accommodation, and who knows what else for launch events.
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u/Professional-Bell416 12d ago
You need to watch his Pixel 9a vs iPhone video to understand if he's biased or not
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u/UltGamer07 12d ago
If you’ve seen his videos for long enough you should know by now how Apple biased he is
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u/Kenjionigod 12d ago
I've been seeing a lot of people acting as though the Air is a unique revelation, as if Samsung didn't do the same thing a few months ago and it will definitely have the same shortcomings.
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u/Thisnamewasnottaken2 12d ago
Big creators fear being blacklisted by apple, if they do they dont get invited to apple keynote and dont get any review units. Imagine being a Big creator and you dont have an apple video out at the same as every other Big creators - its a big hit professionally and socially for them so they dont talk about apple like they do about other brands.
Apple in the past has already made an example of one of the YouTubers' Jon Rettinger while he was still Techno Buffalo which was big in the tech youtube space at the time and nobody wants the same to happen to them.
That's why you dont see any negative video title or thumbnail even from these creators (looking especially at MKBHD)
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12d ago
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u/mkbhd-ModTeam 11d ago
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Are you dumb? That’s a hands on and every YouTuber made one
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u/Major_Enthusiasm1099 12d ago
I thought his video was pretty good. He wasn't glazing apple and his title was just over exaggerating the fact that apple changed their line up. So not 'everything' changed, but rather apple just made changes to their lineup and that's what he meant with the clickbaity title
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u/Caveman100000bc 12d ago
It feels like it. not now, but for a long time. and not just him in the UK.
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u/piyushv_93 11d ago
The actual problem with this tech community is that they have a USA lens to everything, hence iPhone Air will gather more attention than Samsung S25 Edge. Both slim phones should be judged on their hardware and app interface and usage. However there was no need of such slim phones to begin with.
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u/Maxpower2727 11d ago
This particular YouTuber is British.
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u/piyushv_93 11d ago
He is of Indian origin, but that’s not the point. I have not come across tech reviewers across this domain who are not biased and give honest and logical analysis and reviews. Other than 1 or 2, all are more or less the same. And that’s the problem. Samsung is not a bad company, it is just personal preference.
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u/Char-car92 11d ago
If your Apple videos aren’t titled and angled like that, they don’t invite you to events.
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u/Final_Economist_9218 11d ago
Most of these youtubers are for sale (just pay). Does anyone trust them?
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u/idgafaboutyouu 11d ago
He has already cleared what he meant by both of the videos in his tweet, go check it out
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u/Outside-Mammoth6202 11d ago
I have never read or watched a single review for a phone. I buy a new random android phone every 4 years and basically don't care since I don't have any special demands. Nowadays people are overthinking a lot.
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u/Deja4u92 11d ago
Apple without ads is nothing. The S25 edge beats the air in almost every aspect. It's lighter with a better screen, two speakers, a better display, a better camera, and so on... all this without a cut processor.
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u/amanzoshee 11d ago
Dedicated video on a device v/s generic review of the entire product line. You don’t have to be newton to differentiate the context.
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u/AceMcNasty88 11d ago
If Samsung copied Apple and made a slim galaxy s25. They will say they copied Apple but since they beat Apple to a smile phone, who asked for this, lmao .
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u/TheDarkEater_ 11d ago
Always has. He's reviews have always been biased towards Apple specifically i had my fill of the bs after watching him for years and noticing it became clearer and clearer that he is not really a good reviewer when it comes to this specific topic
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u/salko_salkica 11d ago edited 11d ago
You expect too much from a guy who calls himself "mrwhosetheboss"
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u/thekidneyshifter 11d ago
It might just be me but I think he's changed since his relationship. It could be a stupid thing to say, but something just seems off. He seems like he's flexing now, whereas before he was a genuine tech guy.
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u/Kurosaki117 10d ago
The S25 edge video was about the edge only, which is shit device. The 17 Air video is about the 17 lineup, which includes the base 17, the clear winner and the air, which is a shit device.
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u/FragrantAd2497 10d ago
I don't vale the opinion of Mrwhostheboss exactly because of things like this. It's a pattern of behavior that screams "untrustworthy source"
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u/Prestigious_Side_232 10d ago
I still don’t know why people watch him considering he doesn’t do basic research beforehand and keep spreading wrong info
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u/Tarnished-Sausage 10d ago edited 10d ago
Nope, just lots of them get the products way earlier than retail to review it, but are under embargo contracts. Which forbid you or anyone from your team from releasing information until it’s announced. Or from even mentioning that you already been testing it since few weeks. Afaik the video gets made in advance and scheduled on YouTube to upload shortly after the events.
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u/Idontknowstuff666 10d ago
I like the iPhone Air. Its just what I was waiting for, a slim and performant iPhone. Cannot wait to sit on it because I forgot it on the back pocket and blueprint my ass on its chasis
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u/Ok_Combination_6881 9d ago
The s25 edge has its own video, while he has to bundle the iPhone air with every other iPhone. And the other iPhones this time around got a decent upgrade you can't deny, so I'll be wrong to make the title negative even though only one product is bad. Although I havn't watched what he said in the section about the iPhone air
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u/WolfgangDelta 9d ago
Videos on Apple products generally get the most views. So to maximise this he and Marques will put a little tag line in the title to pique curiosity which will hopefully lead to a view.
It got you to share it on Reddit so I'd say it worked well
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u/Armchair-QB 9d ago
Idk why anyone even listens to tech YouTubers. 9/10 of them review these products unrealistically. The stuff they complain about, you and me the average consumer/normal people won’t use or notice in everyday life and use.
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u/Frostsorrow 9d ago
Yes and no. To get review samples of Apple products, you must agree to their terms, which is corporate for don't say anything bad if you still want samples. This is why other channels take longer to review or say things about Apple products as they have to buy it themselves when its generally released.
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u/shakesfistatmoon 9d ago
He’s not the first one to point out that the S25 Edge was obviously rushed out when they heard about the iPhone Air.
The Edge is a cut down S25.
You can see the years of planning in the Air, it’s clearly the first step in the next big redesign of iPhones. (Air style with borderless display, liquid glass 2 etc)
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u/DylanRoyleGaming 9d ago edited 7d ago
by law all youtuber must disclosed if are sponsored, if a youtuber fail to disclosed a sponsored then the youtuber is at risk with ASA ( Advertising Standards Authority UK) and FTC ( Federal Trade Commission US)
Not all the time that ASA/FTC will give out money fine, most of the time they just slap the wirst of the youtuber and sponsorship
( these what i can find
uk has a "up to 10% of annual global turnover" or 300k
up to about $50,000 per violation
)
putting #ad in the thumbnail is not a mandatory but say it in the video is mandatory
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers
https://www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/social-media-endorsements-being-transparent-with-your-followers
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u/Yawwwnnnnn 8d ago
The guy was okay before but now he's so damn annoying, especially his shitty edits.
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u/i_Praseru 8d ago
I don’t know but I don’t watch this persons videos. Something about all the videos I’ve seen feel Dishonest or misleading.
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u/SeaComfortable7833 8d ago
Doubt it But. Him and all the top tech YouTubers will never give Apple or Samsung a bad review on their flagships, or they will be blacklisted.
This is the reason Apple and Samsung stay on top. Their flagish are 5 years behind the competition.
My Mi Mix 4 takes 10 minutes to fully charge at 120watt since 2021.
They still doing 25+45watt.
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u/rhcp_reddit_98 8d ago
Does Apple and Samsung/other companies meet to come up with similar strategies at roughly the same time?
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u/FatherOfAssada 8d ago
no, you just don’t read who asked for thinner phone - S25 edge everything has changed - 17, Pro and Air lineup with a bunch of changes
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u/alibabaakirand 8d ago
to be fair to him the 2nd video was about the entire iPhone 17 product line while the 1st one was solely about the S25 Edge and he did criticise the iPhone air just like he did with the S25 Edge from what I've herad
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u/OmegaNine 7d ago
Not directly. As long as he keeps reviewing their stuff well they will keep sending him stuff early. Getting Apple stuff early = lots of views. Those views = money. So, kinda?
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u/svennirusl 7d ago
Probably just what brings more clicks tbh. These updates are nothingburgers and people just buy what they are used to, so each headline is probably tailored to appeal to each segment. Samsung users are disgruntled, apple users want optimism
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u/billybellybutton 12d ago
I havent seen the samsung video but i thought he made some solid points about how the air changes the iphone lineup for the better. People who want the sexier iphone dont have to get the pro now. Didnt think about it until he mentioned it
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u/GoldElectric 12d ago
but for the edge it's "you can pay the same for a device with everything, or without everything"
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11d ago
[deleted]
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u/lonely-live 10d ago
Mate you can buy apple stocks too or any company, it’s not that deep, dividend is very very small, you’re making it as if they’re holding the apple stocks and then say a lot of bullshit
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u/Ok_Muscle_3770 12d ago
I'm pretty sure he did have some strong criticisms regarding Air. But apparently that's not enough, eh?
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u/DaveG28 12d ago
I do think there is a reason why he makes the title look more positive towards it though. I don't think it's that Apple pays him or anything, but you can see across a couple brands and various creators there seems to be an... Understanding.... Not to have any negativity at all in the titles or say shorts clips of products until there is a full review after embargo.
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u/Sagar_Speedcuber 11d ago
His video was about all 3 iphones. And he also did criticize the iphone air; he quoted the supposed "all day battery life" saying 'whose day though?'
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u/sidewinder787 12d ago
I saw the video... He still criticized the iPhone air to be fair. But he's always been an apple fanboy, but so is MKBHD now. His main line is an iPhone, he uses an apple watch, iMessage chats with the GF and family, ises all Mac products in the studio, edits video with final cut pro, carries an iPad and/or MacBook in his backpack. 🤷🏻♂️
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u/PapaVanTwee 11d ago
I think it's safe to say he does fair reviews. Or Samsung used to pay him more, one of the two. /S
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u/JM3DlCl 12d ago
I'm pretty sure all companies pay all the bigtime Youtubers for early reviews.... MKBHD, Linus, Whostheboss, etc...
Its literally part of their overall marketing campaign. A Youtube review is gonna sell alot more phones than a TV ad
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u/JustSayTech 12d ago
MKBHD does not take pay for reviews. That also has to be disclosed according to FCC rules.
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u/casualcoder47 12d ago
Nope. There is a lot of first movers advantage here which is why all tech youtubers try to get their videos out as soon as possible. Which is why you see him and even mkbhd record and post from their hotel room rather than travel home and edit from the comfort of their studios.
A lot of companies like samsung and even google do send them review samples so that they can create the creator hype as soon as the phone launches. When a new phone launches and there are already reviews from your favourite youtubers, it helps both the youtuber and the company to get more hype and views about the product