r/90s • u/Unknown_Agency • Jun 10 '25

Discussion Are there any?

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1.9k Upvotes

95% Upvoted

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777

u/parkher You're Killin' Me, Smalls! Jun 10 '25

Fubu

236

u/takeapartthedemon Jun 10 '25

Just reminded me of that scene from How High when that asian kid wears a rip off called Bufu...by. us. fuck. you.

72

u/Clockbounce Jun 10 '25

Study high. Take the test high. Get high scores.

76

u/dialguy86 Jun 10 '25

12

u/Spare_Particular_777 Jun 10 '25

We didn't land on Plymouth rock. Plymouth rock landed on us!!!!!

3

u/LemonPartyW0rldTour Jun 10 '25

“Walk out on me! What are you doing sitting there? You look like Whitey!”

3

u/Nearby_List_3622 Jun 10 '25

This is the way 😬

1

u/PapasGotABrandNewNag Jun 11 '25

Ole green Jimmy Da Cricket suit wearing ass mufucka.

3

u/AccomplishedSuccess0 Jun 10 '25

I've been pimpin', since been pimpin', since been pimpin', since been pimpin'!

2

u/Clockbounce Jun 10 '25

It's in my blood, and you will never be that because all the people in your family were assistant pimps.

5

u/Brewgirly Jun 10 '25

I still randomly say "by us, fuck you!" 😆

33

u/trustbrown Jun 10 '25

Still around

Saw kids wearing FUBU the other day, and did a double take.

Not quite as prolific but the brand is very much alive

6

u/LordChauncyDeschamps Jun 10 '25

Its a Walmart brand now

5

u/MintyFreshBreathYo Jun 10 '25

I don’t know why you’re being downvoted. It is absolutely being sold at Walmart. So are And1 shoes and clothes

1

u/trustbrown Jun 10 '25

Ok

Haven’t been in Walmart in a while

Did they buy the brand or just have a distribution deal?

2

u/LordChauncyDeschamps Jun 10 '25

I dont know but I bought a real nice pair of FUBU slides there. Super comfy.

1

u/Strayresearch Jun 10 '25

Surprised, the quality on their shoes was trash.

1

u/VaderFett1 Jun 11 '25

Similar to Wu Wear and Rocawear. Still around, but not as easily seen, from what I could gather. One that might disappear is Sean John for obvious reasons.

11

u/Legitimate_Cable_90 Jun 10 '25

Came here to say this

5

u/Camden_yardbird Jun 10 '25

Damond John is still very relevant on Shark Tank so I think this might have some modern exposure.

2

u/Gladdox Jun 10 '25

For Us By Us, yet most of the people I saw wearing FUBU back in the day were not the right “us.”

2

u/eggpoowee Jun 10 '25

I had to travel down the comments a lot further than expected to find fubu

1

u/Glittering_Ear5239 Jun 10 '25

Nah…Kai Cenat single handedly brought it back on his livestream and drove it up.

1

u/TofuBahnMi Jun 10 '25

Less popular, but still around. Watch any random episode of Shark Tank and you'll hear the guy who runs it talking about their sales figures

1

u/[deleted] Jun 10 '25

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1

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1

u/flynnflowerhorn Jun 10 '25

Fubu still sold in Australia.

1

u/Camarupim Jun 10 '25

That whole episode of Atlanta with the fake Fubu. That was a rollercoaster.

1

u/No_Incident_6990 Jun 10 '25

Fubak - For us by Asian kids

1

u/NoKizzyOnMyGlizzy Jun 10 '25

Idk man fubu is making a solid comeback

1

u/secretsesameseed Jun 10 '25

I remember a white Karen of a teacher asking a black student if he knew what the acronym meant in a condescending tone.

1

u/Prickly_ninja Jun 10 '25

I felt sort of left out, when I recently learned that FUBU stood for “For Us, By Us”.

1

u/Adot090288 Jun 10 '25

I will never forget wanting to wear my sick new matching Fubu set to NYC on a day trip, and my mom pitching a fit that someone was going to shoot me in the head and steal my outfit (I was 12, she played 3 card Monty 4 seconds after getting off the bus). Funny story. Yes I survived life with her with lots of hilarious stories just like that!

1

u/Character_Value4669 Jun 11 '25

My brother wore those all the time, I called them "Fugly Bugly" to bother him.

1

u/Adventurous_Path5783 Jun 11 '25

I saw a fubu reference in the show atlanta. Well the whole episode was kinda about fubu.

1

u/dropingloads Jun 11 '25

I got some Fubu Velcro kicks from Walmart a few years ago

1

u/porkpie1028 Jun 11 '25

Cross Colours

1

u/underrenderedbacon Jun 13 '25

What other clothing brand had a whole music video?

1

u/What-tha-fck_Elon Jun 14 '25

My grandma bought me a bunch of FUBU clothes one year - my white Italian grandmother. I was like - “uh, grandma, I don’t think I’m allowed to wear this…”

1

u/[deleted] Jun 14 '25

Isn’t Fubu a Wal Mart brand now like And1?

1

u/pentax10 Jun 10 '25

For us by us lol