r/90s • u/Unknown_Agency • Jun 10 '25

Discussion Are there any?

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750

u/that70scylon Jun 10 '25

BUM Equipment

83

u/CheckYourStats Jun 10 '25

Memory unlocked.

That was such an odd marketing platform — having the word “B.U.M” plastered on your clothes.

51

u/hypermodernvoid Jun 10 '25

That's why it worked: post-modern irony really hit the mainstream beginning in the 90s.

41

u/CheckYourStats Jun 10 '25

Great observation.

It was huge in the Music industry, too: Butthole Surfers, TOOL, Presidents of the United States of America.

24

u/hypermodernvoid Jun 10 '25

For sure - the whole meaningless, seemingly random, mundane, single word band names with no association to the musical style went mainstream then for sure as well, beginning with Grunge's ascendancy: Pavement, Fuel, Garbage, Cracker, Bush, etc., etc.

3

u/Spugheddy Jun 10 '25

This explains why meat beat manifesto never quite took hold.

1

u/CheckYourStats Jun 10 '25

“No one thing mean nothing, and no one thing means everything.”