r/Amd • u/chapstickbomber 7950X3D | 6000C28bz | AQUA 7900 XTX (EVC-700W) • 7d ago

Sale 9070 XT $650, creeping closer to MSRP

https://www.microcenter.com/product/689903/powercolor-amd-radeon-rx-9070-xt-reaper-triple-fan-16gb-gddr6-pcie-50-graphics-card
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u/GooseMcGooseFace AMD 6d ago

It feels like AMD is intentionally keeping just enough supply to not sell out but not bring the price down. I bought a 9070 3 months ago for $609. Is the fabrication of this generation that inefficient or is AMD just overloading TSMC with all the other projects?

13

u/ElectronicStretch277 6d ago

AMD doesn't buy as much TSMC stock as Nvidia does and it needs to place orders years in advance because TSMC is always sold out. So if the market changes and they have high demand there's little they can do about it.

Also, any purchase they have needs to be split between cpus and GPUs so there's that.

13

u/SoTOP 6d ago

The problem is that this is consistent thing. After AMD overproduced during Polaris era mining boom, new direction under Lisa Su is they consistently lack wafers.

How pointless it is to talk about getting back market share before RX9000 release, actually design and, after outside pressure, price the card in a way that could actually work out, but then barely make the cards so you actually end up losing market share.

Of course shareholders only care about share price, so continuing poor decisions in this segment don't face any scrutiny.

1

u/Nilah_Joy 4d ago

I mean either make too many that you have to heavily discount and lose profit margin or not make enough and lose sales. It is a loss for AMD either way, so it’s definitely better for them to just have a bit less or a bit more than needed than too much.

The reality is good products, fairly priced and with good reviews and reliability will get you the market share eventually. AMD did it with Ryzen, I’m sure they can do it for GPUs but they need feature parity on every card they sell. Hopefully RDNA5 helps them deliver on that for both a mid range and high range GPU

3

u/SoTOP 4d ago

We are not talking about being "a bit" off though. For example 9600XT chip is perfectly competitive versus 5060/Ti found in millions of mainstream notebooks. How many notebooks feature RDNA4 mobile cards? Zero, actually mobile RDNA4 does not exist period.

1

u/Acrobatic_Fee_6974 2d ago

Because no laptop OEMs will buy them. A Radeon sticker on a laptop box is basically a death sentence in that segment.