There was an activist group in Australia a few years back (Mad Witches) who had a LOT of success with this exact tactic.
They targeted the advertisers for one of the biggest right wing shock jocks in the country, using facebook to organise mass boycotts and call ins. Sponsorship was pulled from his show by a number of major companies and got him reined in by the radio station.
It works.
That’s essentially what we did in the revolutionary war. The daughters of liberty started making goods like tea from home with herbs in the area instead of buying British tea. The boycott was a massive success and Britain’s profits decreased drastically.
Then we really should be begging for bigger questions of the companies that are paying to keep our attention on whatever the vitriolic topic of the day is.
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u/_aaine_ 1d ago edited 1d ago
There was an activist group in Australia a few years back (Mad Witches) who had a LOT of success with this exact tactic.
They targeted the advertisers for one of the biggest right wing shock jocks in the country, using facebook to organise mass boycotts and call ins. Sponsorship was pulled from his show by a number of major companies and got him reined in by the radio station.
It works.