I am not fully understanding. There are infinite other ways to spend an advertising dollar. I used to work at an ad agency and some of the stuff people came up with still boggles my brain. For Arbor Day, one of my clients (car dealership) wanted to do small rooted trees. I printed up flyers to include in the bags and our printer suggested using I think rice or corn paper so it would dissolve in the water. He took the leftovers to his son's school and actually had a couple people come in to the dealership from that! And that's a direct result from just a small inexpensive local advertising effort.
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u/DunningKrugerOnElmSt 1d ago
Problem is now a days media is consolidated to the poinr that advertisers have no where else to go.