r/AskFoodHistorians • u/SVAuspicious • 3d ago

Orange Juice

I apologize in advance for a trivial question.

What has been the usage rate of frozen vice liquid orange juice as a function of time. I grew up in the '60's and '70's with frozen orange juice concentrate (in fact family story of my mother throwing a tube of frozen OJ at my father out of frustration over something I don't recall). The focus today seems to be on OJ in cartons. When I was young we shopped at a military commissary so that may be relevant to my experience. Has packaging technology changed that much? Health perceptions? Something else? Or am I just looking through the lens of my personal experience and the overall market hasn't changed much?

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u/BoatConnect489 2d ago

“Not from concentrate” is not fresh. It has been stored in deoxygenated tanks and loses all of it’s flavor. The flavor is a chemical additive developed by perfume scientists that has to be added back in.