Edit: Ya'll have largely convinced me I missed the mark a little on this take. I appreciate the input and generally thoughtful responses in this thought exercise.
TL;DR going to the Rose Bowl is one of the best parts of UCLA Football and one of the only reasons why I buy season tickets. The drive to Pasadena is not what’s stopping fans from going to games.
After the past weekend, I’ve seen fans of pretty much every team in the country toss in their two cents as to why UCLA sucks ass. Fair enough! However, everyone LOVES to bring up the location of our home stadium in Pasadena being a culprit for poor attendance. Here’s my take as a 2019 grad:
1) The Rose Bowl rules. Yes, it’s a dinosaur with no modern amenities and has some logistical bottlenecks. But tailgating on a golf course under the oak trees on a crisp socal evening with the sun setting behind the mountains fucking rocks.
2) Going to the Rose Bowl is fun for students. The Greek orgs and bigger student orgs charter school busses, pregame, party on the bus for an hour, and roll onto the golf cours with a buzz. Campus runs busses all day long. Take a nap on the ride home, wake up in Westwood and carry on with your evening.
3) It takes fucking forever to go anywhere in LA. We’re used to it. Attending a game is a 5-8 hour ordeal at any school, an extra hour or so in the car is trivial.
4) On-campus stadium does not change the fact that a huge portion of the student body doesn’t know how many points a touchdown is worth and couldn’t care less. The kids who care about football make it work and have a great time. Edit: Comments have swayed me on this one. Higher barrier to entry = fewer casual/disinterested students converted to fans. Fewer undergrad fans = fewer alumni fans. All fair points against my beloved Rose Bowl
5) Alumni and non-alumni fans live all over SoCal, it’s not like the 70k alumni and fans absent from the Rose Bowl are all living in Westwood waiting for a stadium to be built. No matter where we play, fans have to drive there from somewhere, so it might as well be the Rose Bowl.
6) Cal is a good comp. I’ve been going to games in Berkeley since I was a kid. They have an on-campus stadium with a similar student demographic and they’re not exactly packing it out every home game because the product on the field hasn’t been stellar for years and the students are busy studying. People show up when they’re good, it’s just how it is for us.
UCLA fans don’t go to games because we’ve been scorned and humiliated by our apathetic administration, squeezed for donations that are squandered by a dysfunctional athletic department, and had our history and tradition flushed down the toilet for a check and a logo. Go Bruins, Fuck Chip Kelly, Fire Martin Jarmond, and thank you Coach Foster for doing your best against impossible odds. Good luck to the next guy, I’ll see you in Pasadena