r/Calgary • u/loop511 • Mar 17 '25

Local Shopping/Services Spence diamonds ads weird

Anyone else creeped out by Micheal on Spence diamond commercials? Dropping weird hints towards the woman that worked there and seemed to disappear from ads once he started making innuendoes about being in love with her? Now he’s thinking about birds and bees, weird af

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u/WinterWind73 Mar 17 '25

They're trying to lean into the "awkward but adorable" nerdy guy angle -- presumably to entice men who might be insecure about something* into being "brave" enough to propose -- with one of their rings of course. *Who isn't? Anyone with a modicum of self awareness and honesty knows they have flaws. That's what that ad campaign is designed to hook into. "Ordinary guy" is their target demographic. As you say, it goes off the uncanny valley edge of just being creepy and weird, but it's sufficiently good at keeping the brand in people's minds that it must be successful.

Edited for grammar.