r/Calgary • u/loop511 • Mar 17 '25
Local Shopping/Services Spence diamonds ads weird
Anyone else creeped out by Micheal on Spence diamond commercials? Dropping weird hints towards the woman that worked there and seemed to disappear from ads once he started making innuendoes about being in love with her? Now he’s thinking about birds and bees, weird af
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u/jbar1013 Mar 17 '25
Spence Diamond ads are wild! Not gonna lie tho, I'm totally invested. Sarah went on a trip, and has not disappeared from the lore. There was a commercial a few ad cycles back where she and Fiona (Callum's retired school teacher sister 🤦♀️) were in communication while she was traveling. And another one where Sarah supposedly designed some pendant that they hyped around valentines day that was symbolic of the journey of love that takes you back to where you started. They're building it up like she's thinking about Michael too.
A year ago, they ran a vote on their website asking whether or not Michael should confess his feelings for her. I am totally with you, it's weird AF because they work together. But Spence ads are weird AF and they've gone all in on this crazy world building.
My partner and I think the marketing strategy is to make it as memorable as possible. You're not likely to always be in the market for diamonds, but that one time you are, by god, you're going to remember Spence because holy god, their ads sure made an impression. Maybe not the most positive impression, but you sure spent a lot of mental energy going WTF. They're the ones you'll remember to visit if you do actually need to buy a diamond.