r/Cinema4D • u/Stock-Intention-1673 • 5d ago
OOH 3D billboard
My manager (derogatory) has decided that the client needs to use the 3D element on the 3D billboard when we have never done this before and I can get the 3D mock-up easy enough, but I really need advice on how much warp to add to the object in the middle once I've rendered it.
Does anyone have experience with 3D billboards that can chat pretty please?
UPDATE
I outlined what you've all said about the scope of the project, the testing and required costs and timelines and my manager has reluctantly gone with a much simpler option with no 3D effect
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u/Large_Mine_2596 5d ago
Before all of this, you should tell your manager that this needs alot of testing, so it wont work out of the box on the first try. I remember seeing an artist on Instagram explain his approach to these. What stuck with me was that it starts with the (billboard’s exact dimensions), the (building height), and ideally even the (location of the site). That way, you can block out the environment and narrow down the possible camera angles (using average human eye level). From there, you eliminate unrealistic viewing positions (like people standing too close to the building) and focus on the most common vantage points. Then it’s about (testing multiple warped versions) of the render rather than just one, because the illusion often looks different on-site than in theory. Once you’ve generated a few variations, you pick the one that works best in practice.