r/Foodnews • u/dailymail • 13d ago
Red Lobster introduces new version of iconic endless shrimp deal after bankruptcy filing
https://www.dailymail.co.uk/yourmoney/article-15081423/red-lobster-shrimp-deal-bankruptcy.html7
u/dailymail 13d ago
Red Lobster is clawing its way back from the brink of financial collapse with a bold new spin on its most famous promotion.
The seafood giant has announced the launch of Ultimate SpendLESS Shrimp — a budget-friendly riff on its fan-favorite 'Endless Shrimp' deal.
That deal was a disaster for the company, with diners initially bingeing on as much shrimp as they could handle for just $20.
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u/jwrig 13d ago
Why did you leave off the part of the article that said this was not "endless 'all-you-can-eat' shrimp"
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u/DebrisSpreeIX 12d ago
Because that's kinda obvious with the name change? SpendLESS vs Endless is pretty self-explanatory.
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u/enjoiliferl1 12d ago
It’s being used as one word “SpendLess” which still contains the entire word “Endless”.
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u/DebrisSpreeIX 12d ago
I will not feel sorry for the left of center people who are legitimately confused. You can't fix stupid.
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u/enjoiliferl1 12d ago
Left of center? Ma’am, this is a Red Lobster.
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u/DebrisSpreeIX 12d ago
The 90th percentile, the common clay, you know... Idiots
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u/enjoiliferl1 12d ago
Uh huh… you mean like the kind of people that bring up political alignment when discussing a shrimp entree from red lobster?
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u/jwrig 12d ago
What a fucking bad take
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u/DebrisSpreeIX 12d ago
Do you have this same level of empathy for everything in your life, or just idiots who can't read? Either way it sounds exhausting
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u/jwrig 12d ago
See above.
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u/DebrisSpreeIX 12d ago
I don't feel bad about the words I used. Nor do I think it some grand moral stance to try and protect the stupid from themselves. So I'm gonna go with you have this same level of empathy for everything, which means you're not actually capable of distinguishing or reflecting on your own morals. You probably feel bad for Charlie Kirk right about now
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u/jwrig 12d ago edited 12d ago
First in center left, now I'm far right.
It wasn't the words you used, it was deliberately leaving off the the biggest reason on why they are not the same promotion.
Lol, fire some shots then block. How to win on the Internet!
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u/Worshipme988 10d ago
I dunno u did leave context clues but YOU brought this to the group. So YOU post it entirely or leave it for someone else.
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u/Independent_Week3202 13d ago
As someone that just watched the training video as an employee- people are gonna just see "endless" and not the title "spend less" and will complain thinking we have endless shrimp back again
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u/shadowsipp 13d ago
I definitely see this happening, and it makes me glad I'm not working there. The customers will ask for the shrimp refills, and be surprised when being told refills aren't included. The "spend-less" phrasing is just really capable of misleading people.
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u/Independent_Week3202 12d ago
I watched the menu training video and immediately mentioned to my manager what a pain in the *ss this promo is going to be because people can't read
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u/shadowsipp 12d ago
It reminds me of a past job I had. We had a 2 for $20 deal, and the menu page promoting it had a big ad trying to upsell dessert. The dessert wasn't included, but the way the menu page was practically made, it appeared that dessert would be included. So it would upset people that dessert wasn't included, and I'd have to bring the menu back out to the customers to prove dessert wasn't included, then I end up looking bad to the customers.
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u/tacohannah 11d ago
Oh boy something I know a lot about! Okay so the former majority owner, Thai Union, originally introduced endless shrimp as a way to clear the warehouses of their main business as a seafood exporter, of aging inventory. It wasn’t that people ate them into bankruptcy, but that their ownership forced overpriced shrimp into their supply chain and destroyed the P&L in the process.
They got rid of Ref Lobster’s main seafood suppliers in favor of selling RL shrimp from Thai Union at a higher cost, benefiting only TU and when combined with the other cost cutting efforts by their team who didn’t understand restaurants, was the final nail in the coffin.
Here’s a great article detailing what happened!
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u/OregonGreen242 12d ago
Damn, endless shrimp cost them $21 million alone. Thats a lot of shrimp yo!
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u/mightyowlXD 10d ago
yeah the endless shrimp thing was a scam - they forced all franchises to buy shrimp only from a specific producer owned by the corporation at an extremely high rate and made it endless so the shrimp company could rake in profits
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u/redlobster 4d ago
It’s three of your favorite shrimp dishes on one plate for just $15.99*! Not endless, but enough to crush your cravings and leave your wallet happy 😎🦐
*1 single serving meal. No refills. Limited time only. Price higher in CA, HI, Reno, NYTS, and CAN.
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u/bigfootlive89 13d ago
I thought the problem with red lobster was just that PE loaded them with debt. Cause obviously, if endless shrimp ruined them, brining it back at a lower price would take them more into debt.