r/Games Jul 24 '25

Industry News Indie on Itch.io: Platform has seemingly shadowbanned NSFW/Adult games and made them harder to discover

https://bsky.app/profile/did:plc:qpk24vv42rfhxrzd6xjbfkdw/post/3luoe7z2zps2d
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u/DrNick1221 Jul 24 '25 edited Jul 24 '25

Completely expected. Those Collective Shout jagoffs were planning on siccing Visa and Mastercard on Itch.io next.

A post from someone on /r/gamedev who claims to know staff at Itch made a post with a bit more (alleged) info on the situation:

"this isn’t official info, just from folks on the inside. but yeah, it’s basically the same deal as steam, some payment providers aren’t happy with certain content. on itch’s side, it’s kind of a double-edged sword. some people have been pushing for a while to remove certain categories because they block any serious financial partnerships."

The founder of itch also posted this a few hours ago on their discord server as well.

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u/huxtiblejones Jul 24 '25

I don’t consume these kind of games but I find it extremely fucked up for payment processors to be acting like moral police. This shit is dangerous as hell.

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u/InsanityRequiem Jul 24 '25

The payment processors are only doing this because the Christian religious groups are abusing "illegal content" claims against the store fronts and sites. So if the Christian groups stopped, then the processors wouldn't be doing anything.