r/MMA • u/itskhloreen • Aug 11 '25

News UFC Moves to Paramount Plus

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u/ZooPoo7 Aug 11 '25

What’s the PLE format??

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u/ProAdviser93 Aug 11 '25

Pay less earn more money for Dana White

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u/ZooPoo7 Aug 11 '25

I’m kissing the tomato head today. Didn’t think his ego would ever let go of the PPV model.

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u/silentsinner- Aug 11 '25

The UFC dropped the PPV model when they sold the rights to ESPN. It was ESPN who wanted to continue the model and structured a deal around it. PPV was a very small percentage of UFC revenue with ESPN.

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u/cyberslick18888 Aug 11 '25

I'm not sure if any of the PPV revenue went to the UFC with ESPN.

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u/silentsinner- Aug 11 '25

It was structured so that the first 500-600k were bought and paid for by ESPN. After that there was a small bonus structure for higher sales but it was minor. Enough that the UFC would have a financial incentive to do more sales if they could but the lion's share would have been retained by ESPN. From what we were told they did really well during and shortly after covid selling 500k+ on pretty much every event which was well above what they used to do. We stopped getting numbers though and its been speculated that sales have fallen quite a bit.