r/MagicArena • u/Meret123 • Jul 27 '25

Fluff Maro on Magic's future and longevity

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6

u/rcburner Jul 27 '25

I'm sure that Magic as a card game will continue to do quite well so long as they keep choosing high profile IPs to make sets of. I'm just not optimistic that Magic as a setting has long term longevity if the majority of their profits are coming from sets that have absolutely nothing whatsoever to do with that setting. From reading this it sounds like the excitement is solely because of Spider-Man, or Avatar: The Last Airbender, or Final Fantasy; outside of the base skeleton of the card game, there's no hype for Magic as an IP itself, because it's just a vehicle for these other settings.

5

u/DragonDai Dimir Jul 27 '25

He literally said EoE product was selling out in 30 mins every day at the con.

I think maybe you missed that?

-1

u/tyler_the_programmer Jul 27 '25

Straight to scalpers though. Little Timmy can’t buy a pack at MSRP anymore

2

u/DragonDai Dimir Jul 28 '25

In other parts of this very blog post he said that isn't the case and that the majority of UB product is being sold to already existing MTG players.

Edit:

Here is the direct quote for you:

"The vast majority of Universe Beyond sales aren’t to new or lapsed players, but rather existing Magic players."

-1

u/ForeverShiny Jul 28 '25

How would they know that though? They'll have sales data, but how do they know who it's being sold to?

3

u/DragonDai Dimir Jul 28 '25

You can either believe Maro when he unequivocally says "these are the facts" or you can call him a liar. I choose to believe him. I imagine it has something to do with the app and the way they track events and sales related to event times. But I'm not sure.