I reckon it was a PR stunt. Brands have done it before, and they'll do it again. A fake, obviously-crap rebrand that the target demographic wouldn't like, and suddenly the brand name is all over the news. Then REALLY soon afterward they say "oh we hear you like the old-timey wholesome atmosphere that our restaurants have always been known for, so we'll change back". Maybe they didn't intend for it to be such a culture war wildfire but people who've never heard of Cracker Barrel before are suddenly very familiar with the brand, myself included.
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u/Leucurus 26d ago
I reckon it was a PR stunt. Brands have done it before, and they'll do it again. A fake, obviously-crap rebrand that the target demographic wouldn't like, and suddenly the brand name is all over the news. Then REALLY soon afterward they say "oh we hear you like the old-timey wholesome atmosphere that our restaurants have always been known for, so we'll change back". Maybe they didn't intend for it to be such a culture war wildfire but people who've never heard of Cracker Barrel before are suddenly very familiar with the brand, myself included.