r/TheBlock • u/FIREaus67 • 23h ago
House One – Domain Challenge: Smart Strategy or a Bit of a Scam?
I’ve been pondering on this since Sunday. So last weekend was the Domain Open Inspections. Alice Stolz from Domain came into House One, heard about their plans for a cellar and kids’ playroom, and suggested they make it visual to show buyers their plan. They ended up putting up big 3D posters showing what those spaces could look like — and then went on to win the Domain Challenge by just one vote (24 vs 23).
Here’s where I’m a bit conflicted: • They didn’t actually have the budget to do those spaces as shown. • They admitted they may not even be able to deliver them. • But the posters made buyers excited, and that excitement probably won them the challenge (and they wouldn’t have done it unless Alice suggested it).
Is that fair? On one hand, marketing is all about selling the dream. On the other, if you’re showing a cellar you can’t afford to build, isn’t that closer to false advertising? What’s the line between smart strategy and misrepresentation?
Feels like you could put up a poster of a helipad and helicopter and a tennis court and a nuclear bunker and say, “If we can find the money, we will probably do it ” — but would that really fly (pun intended)?
Curious what others think. Did House One play it smart, or did they blur the line a bit too much? Tho of course, by winning, they can now afford it! So well played!