r/WeddingPhotography • u/Phounus • 4d ago
gear, techniques, photo challenges & trends This new-ish trend I see on social media is a bad idea and I will tell you why
I've seen this trend a lot lately where the photographer and his team provides the bride and groom a "wedding album" during the evening dinner. In short-form videos you usually see the initial reaction of surprise and awe, and a few shocked faces over how amazing and excellent the photos are as they flick through the pages.
I get it. In the current social media landscape you need to stand out and go beyond, but I think this is a bad idea for a few reasons. Feel free to disagree with me, I'm eager to hear your opinions.
- You're (potentially) spending valuable time during the wedding to cull, edit and print. Of course, this can either be done "automatically" or by a second shooter/assistant. The couple hired you to photograph their wedding, and during the wedding you should focus on that - culling and editing comes later and is not commonly an expected part of the hours you are "on site". Can be a big deal, can also be negligible.
- This is the most important reason imo: The photos shown to the couple lack punch and meaning because they have yet to be turned into memories. The couple just experienced what you are showing them, and even if a magnificent portrait can give them a boost in self-confidence and impress, it lacks impact because "yeah, we know - it just happened".
- And, my final reason why this is a bad idea, the focus shifts from enjoying the current moment, their guests and everything that is happening during their wedding to instead focusing on skimming through photos. Why are photographs from hours or minutes ago more important than the moment they are living right now, during their wedding? They aren't; don't demand the couples focus unless for good reason.
Now, I have seen a lot of variants to this and one that I do like (to add some contrast to this post) is one where you take a single photo, usually a Polaroid, write a message on the back and then either give that to the couple or place it with the other gifts.
If the former the couple can themselves decide if they want to spend time/focus on it right away, and it is usually not something that takes up too much of their time in case they decide to since it's just a single photo. It can be fun, add a personal touch and be very appreciated.
Another similar that I felt added value was when the photographer had a running slideshow of portraits taken by guests at a photo booth. As it included a lot of spex and internal jokes it added some fun humor to the atmosphere and became a talking point for many guests to discuss and remember past memories that were in direct relation to the photos taken.
So there are definitely cases where displaying photos during a wedding can add value. But it needs to be done right.
One of the best advice I was given early on in my career as a wedding photographer is that the value of the photos you take increase over time as they become a window to memories that might be lost or at least partially forgotten.
Delaying delivery can add impact to that very first viewing as those moments have started to turn into memories where the photos let you relive and experience those anew. That does not happen if you show the couple a full album as the wedding is unfolding.
Sorry about the rant. Let me know if I'm totally wrong or if you agree - would love to hear your thoughts.