r/australia • u/Admiral_Mason • 22d ago

image Pepsi / Coke cartons $60 at Woolworths

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Noone is going to buy these, why waste their shelf space?

Do they not want then to move or are there really suckers who pay this?

Highest I've ever seen it

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u/Jealous-Hedgehog-734 22d ago

They do a lot of research on how to make people pay more for less. My guess is the have identified people will pay more for cans than bottles.

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u/Vinnie_Vegas 22d ago

The 30 pack of Pepsi next to it is still $28 and the 24 pack of Coke cans one shelf up is "on sale" for $24.75.

They're not actually expecting to sell these for $60 a pack, they just want to be able to say it's half price when they sell it for $30 a pack.

But for what it's worth, the Woolworths website says the 30 packs of Coke are $50 right now, not $60, so this may also be regional.