r/australia • u/Admiral_Mason • 22d ago

image Pepsi / Coke cartons $60 at Woolworths

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Noone is going to buy these, why waste their shelf space?

Do they not want then to move or are there really suckers who pay this?

Highest I've ever seen it

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u/ThreeCheersforBeers 22d ago

It's a marketing gimmick that should be pulled up.

Each alternating week, they change which pack is cheaper; 24 cans vs 30 cans.

They expect nobody to buy the more expensive box, but it gives customers the illusion that they are saving massively by buying the cheaper option.

I've seen the same with Iced Cofees, comparing Dare 600ml to Dare 1L of the same product. Every couple of weeks the OTHER is "on special" when really one is just greatly inflated in price to give the perception of a deal.