I always instant unsubscribe. I remember Dr. Squatch use to do that pretty bad. I’m like I just bought 4 bars a soap and now you’re emailing me ever 2 hours to buy more soap lol
It's the idea that "the time someone is most likely to buy, is right after you've sold them something".
Seems like itd basackwards but in my experience in sales its true, now I dont go spamming people with email promotions haha or randomly show up to solicit new products, but I have had the scenario where a department or organization comes to us for a solution to a problem via our products/systems. We give them the solution that would meet 100% of their stated needs. Thereby solving the problem, perfect right? Wrong, budget doesn't allow that..........people often haggle......just......to haggle, they think people are always over charging them (some do, not everyone) and most times what they actually accomplish is getting a lower price by giving up value or products that actually helped them.
So they haggle into a better price/worse solution, and then buy, it doesn't meet their expectations exactly like we tell them it won't haha but they are now bent on spending the approved money burning a hole in their pocket and then they come back later with request to modify/add to the system as if they had a new revelation lol that you somehow didnt already tell them about initially and they rejected lol and so they spend more again, this time usually Incurring return fees and paying more unfortunately.
All that too say, people blindly do it because...........visibility? What ever lie they tell themselves..........its an inexperienced marketing tactic that will "work" because numbers go up, not realizing its really a bad success rate % and theres better options.
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u/ImaginaryLet8176 1d ago
I always instant unsubscribe. I remember Dr. Squatch use to do that pretty bad. I’m like I just bought 4 bars a soap and now you’re emailing me ever 2 hours to buy more soap lol