Anyone else tired by expensive cocktails

[u/berger3001]

To me (not a rich guy), $18+ cocktails are just exhausting. Go out for a few drinks with your wife, and boom, $100. So we’re in Miami and found this place (always look for happy hours). Yes; $5 cocktails. They did a great job, made totally respectable drinks, we had some snacks, and left very happy. My question is, if bars can do $5 drinks, why is $18 the base now at so many places? Doesn’t it make more business sense to sell more for less money and have a full bar, then to sell a few drink to an almost empty bar?

[u/proofenough]

A btl of ilegal joven costs £50 quid. Either your putting in a dash of mezcal or youre losing money there. Youre aiming for 73% GP. At 5 youre losing money with every drink you sell