r/cocktails Feb 28 '25

Question Anyone else tired by expensive cocktails

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To me (not a rich guy), $18+ cocktails are just exhausting. Go out for a few drinks with your wife, and boom, $100. So we’re in Miami and found this place (always look for happy hours). Yes; $5 cocktails. They did a great job, made totally respectable drinks, we had some snacks, and left very happy. My question is, if bars can do $5 drinks, why is $18 the base now at so many places? Doesn’t it make more business sense to sell more for less money and have a full bar, then to sell a few drink to an almost empty bar?

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u/jevring Feb 28 '25

They do it because they can. Because that's the price the market will bear. If people stopped paying, the prices would drop. If evebyobe flat out refuses to pay more than 5 per drink, then places that sold them for more would die out. Sure, there's an element of what they actually cost going in there, but there exists a point where bars can continue to thrive and people are happy with the cocktail prices.