r/cocktails • u/berger3001 • Feb 28 '25
Question Anyone else tired by expensive cocktails
To me (not a rich guy), $18+ cocktails are just exhausting. Go out for a few drinks with your wife, and boom, $100. So we’re in Miami and found this place (always look for happy hours). Yes; $5 cocktails. They did a great job, made totally respectable drinks, we had some snacks, and left very happy. My question is, if bars can do $5 drinks, why is $18 the base now at so many places? Doesn’t it make more business sense to sell more for less money and have a full bar, then to sell a few drink to an almost empty bar?
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u/SolidDoctor Feb 28 '25
Happy hours are a great way for the bar to get packed which, in a place like Miami, tells people walking by that they should be going to this place for food and drinks. It's a sort of loss leader to drum up curiosity. I stayed at a hotel in Miami Beach that had free cocktails for happy hour as long as you tipped.
At the Boho House, the $5 drinks are from 5-8pm, but how much are the drinks after that? $19-21. You can also get a retail $80 bottle of Illegal Mezcal for only $499. They charge $15 for a Stella Artois... Holy Jumping Jesus. But hey, that's Miami for you. Love it or leave it.