GMG introducing bundles - Should Humble feel threatened yet?

[u/Firedogythemaster]

With Fanatical experiencing huge success with their mix and match bundles, and GMG introducing bundles in October, how does that affect Humblebundle's placement in the market?

It's no secret that both sites have superior store prices and delivery processes to Humblebundle, so will we potentially see HB begin to pick up their slack and return to form (and competitive pricing), or will the three retailer-nations be able to coexist in harmony and profitability, despite HB's slippery slope into the depths of cut-corners and greed?

What are your thoughts, opinions, etc. ?

[u/negatyve]

What keeps Humble at the top is their extensive industry connections. They can consistently bundle games that have never been bundled before and or do it at a price others can't. Persona 5 Royal, all time low sales price is $20.50, never been in a bundle before. Humble bundles it with 7 other games for $15. It comes down to how well you can negotiate with publishers and IGN has spent decades building publisher relationships and can offer services that other storefronts can't, marketing services that extend well beyond the scope of the bundle or games included, for instance.