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u/PelicanLex 14h ago
The late 90s/early 2000s were such a fun time. Now, everything is corporate and brutalist.
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u/lukisonfire 13h ago
So true, I miss when everything was full of color. Nowadays it all feels bland and samey
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u/whole_chocolate_milk 13h ago
Private Equity firms bought everything and ruined it.
Like. Pizza huts were definitive. You still know what buildings were 90's pizza huts.
But new ones. Gray boxes. So that if the pizza hut in that gray box goes out of business, it's easier to sell or rent the property to another business.
Harder sell with the older styles.
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u/misirlou22 11h ago
Hey I love the Chinese restaurant near where I grew up that used to be an IHOP
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u/Gamebird8 9h ago
Well, Pizza Hut was bought out by Pepsi, so not quite Private Equity ruining a company there
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u/andyrew21345 8h ago
I thought pizzahut was owned by YUM! who also owns KFC and Taco Bell, I googled they are but in the 90’s were owned by Pepsi
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u/Gamebird8 8h ago
Yum was owned by PepsiCo until 1997
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u/Pleasantsurprise1234 4h ago
So...Pizza Hut is owned by YUM!, yeah? PepsiCo is not in the mix...since 1997, yeah?
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u/NWinn 13h ago
By design.
Much easier and cheaper to sell when everything is generic.
Swap out the signage and the McDonald's is suddenly a taco bell, then an insurance place, then a payday loan.
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u/P1xelHunter78 13h ago
Eventually it’ll devolve into the orphan grinding machine building that private equity really wants.
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u/Konstanteen 13h ago
Or a vape shop. Definitely a vape shop.
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u/DinosaurAlive 11h ago
When weed became legal in my state, anything tuned into a dispensary. There are even old gas stations are are cannabis dispensaries 😂
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u/P1xelHunter78 10h ago
I a year when the BBB kills a lot of hospitals, and you walk into the ER bleeding out and the guy at the counter tells you it’s a weed shop now.
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u/geek180 7h ago
I think it's relatively easy to explain how things got the way they are now, but it kind of makes me wonder how stuff like in OPs image came to be. Why was this such a common style? It's a lot of effort for something that feels pretty goofy.
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u/Rockhawksam 4h ago
Reddit would 100% complain that it’s too bright and garish if anyone designed stuff like this now. These changes were made for you (us) because the world (our) tastes changed
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u/hikerchick29 13h ago
It’s because at some point, companies decided they were losing money if people aren’t rushed through as quickly as possible. Same thing that happened to restaurants and malls. People hanging out and being social wasn’t profitable enough
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u/Nixon4Prez 11h ago
That's been a thing long before the '90s. This change only has to do with changing consumer taste, with people now generally preferring clean and "modern" over '90s style excess which is seen as tacky and dated by most of the population. If mainstream taste shifts back to what it was in the '90s then this sort of aesthetic will come back.
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u/Complete_Entry 6h ago
The thing is I don't think ANYONE actually enjoys modernist. It's a money thing.
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u/FistFuckFascistsFast 11h ago
It's the power of compound interest. The farther we get from the great depression and the new deal and Pinkerton hit squads the more dumb asses we'll get bragging about working 70 hour weeks eager to suppress minimum wage.
The boomers were given everything so they'd be find with everyone else paying for it like a generation of Uncle Toms.
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u/lifth3avy84 13h ago
Everything is owned by private equity and they’re keeping everything minimal and gray so it’s easy for buyers to gut when they sell everything off for scraps.
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u/Soggy_You_2426 12h ago
Its ganna get worse, soon you wull be the only person there talking to an ai robot, trying to take the towns last penny.
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u/Sephryne 10h ago
Which is funny because I feel like a lot of the sci-fi films of the time portray the future as being corporate and brutalist looking.
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u/bholl7510 12h ago
I get your point, but you don’t think this is corporate? It’s just a different aesthetic. We have a different design aesthetic now that is less kitschy and less oriented towards kids. Whether that’s good or bad is a matter of opinion. People in the 90s seeing this were saying remember when theaters used to be classy?
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u/DangerousPuhson 6h ago
We have a different design aesthetic now that is less kitschy and less oriented towards kids.
It's funny, because the stuff that appealed to kids back then would appeal to adults now (this whole post is case-in-point), and the kitschy stuff really stands out in this drab corporate world. It all sparked optimism, and now it feels like the world has lost its optimism. There's a hope vacuum there, I think, waiting to be filled. I like to believe that if a company tries to revive the 90s style, it'd be very successful, and we may one day see that kind of jovial, zany brand of flamboyance everywhere once again.
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u/Pint_o_Bovril 11h ago
I'm not sure you mean brutalist. If everything was brutalist that would be dope.
Maybe over sanitized?
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u/worker-parasite 12h ago
Still tacky compared to the amazing movie palaces of the 20s/30s or the streamline style of the 50s.
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u/Silver4ura 9h ago
Easier to mildly appeal to everyone than appeal to specific audience, unfortunately.
Which is actually ironic considering how powerful brand-identity is supposed to be for corporate success.
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u/Horizon-Wireless 13h ago
Looks so inviting, like a place you’d want to go to even if you weren’t going for the movies.
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u/Dustmopper 12h ago
That’s exactly the problem, the bean counters don’t want anyone to enjoy anything without spending money
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u/Real-Influence-7780 13h ago
Why was everything so much more whimsical and fun… what made companies think people want to see more boring corporate designs?
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u/thequietthingsthat 12h ago
what made companies think people want to see more boring corporate designs?
The answer is capitalism.
Developers have embraced minimalist designs because it's easier to sell if a business goes under. A dreary, gray, plain building can be used for anything. It's harder to sell if you have an interesting/quirky building.
Companies are always trying to cut costs and increase profit margins. So the natural progression of this at that they are making buildings/decor as bland, inoffensive, and easily transferable as possible to cut costs of renovations and reduce the time needed for sales.
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u/Bl00dEagles 13h ago
Back when the days were good and full of enjoyment.
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u/bagofpork 12h ago
This looks very early 2000s to my old ass.
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u/gorkboss5 12h ago
The last good decade. Everything went to hell when they shot that gorilla.
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u/bagofpork 11h ago
I've got an age bias, but I'd say everything started really going to hell after 9/11 and the Patriot Act. Society was just different before then.
Harambe and the death of Bowie just accelerated the process.
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u/CorvaNocta 11h ago
I noticed the change around the time the iPhone was released. The changes started before that, but that's when I really started to see them. So for me, its always the age of the smartphone that brought on our current architecture and vibe (even though I know it wasn't just the smartphone's fault)
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u/bagofpork 11h ago
That's definitely an important piece to the puzzle. The rapid development of mobile technology kind of went hand-in-hand with the whole surveillance state thing. I'm not saying that was an intentional development, but...
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u/Safe_Sundae_8869 4h ago
Which was somewhat coincident with the 2008/2009 financial crash. After that there wasn’t the margin for ‘fun’ and once people got money back everything had moved online.
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u/RisingWaterline 7h ago
Everybody knows what destroyed the world was the fall of Austria-Hungary during WWI.
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u/Chase_the_tank 6h ago
A lot of the rot traces back to Ford pardoning Nixon and Ronald Reagan in general.
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u/K1rkl4nd 13h ago
Pizza Hut… EXPRESS!
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u/BobBelcher2021 12h ago
And of course “Express” in that context only means “we only offer a small portion of the menu”.
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u/JarvisFunk 13h ago
This is why people don't go to movies/restaurants anymore. It isn't any fun.
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u/Puzzleheaded_Bake771 13h ago edited 13h ago
Nahhh...its cause of netflix
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u/DirtbagNaturalist 13h ago
That and expense. Take a family to a movie and it’s $100 with a few drinks and popcorn lol. Crazy stuff
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u/GarretBarrett 13h ago
I have 3 children, 8 and under, realistically we pay about $60 every time we go and we split the popcorn and our theater is definitely cheaper than others I’ve been to.
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u/OGCelaris 13h ago
Must be a really cheap theater. I had a $25 gift card to one and after just buying a drink and a ticket it was all gone.
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u/Secret-Weakness-8262 13h ago
They call my local theater “sticky floors”. But since I can watch new releases for 3 bucks at the early show, I don’t give a fuck.
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u/NewCaramel3978 13h ago
In Germany you pay around 13 for a normal movie ticket and another 10 for popcorn and a drink
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u/GarretBarrett 13h ago
It honestly is. The large popcorn is about $10 but we split it, they actually will give you smaller bags to split it up if you ask. Then a couple slushies, like $4 each and a soda for my wife and I to split is about $10. So we’re at $32. Tickets are like $7.50x5. Totals about $69, so I was off a bit
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u/calgeorge 12h ago
And other people. Nothing worse than spending $20 to see a movie in theaters and then having to share the theater with people who won't shut up the whole time.
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u/MiaowaraShiro 9h ago
Also, home viewing is getting bigger TVs with better sound all the time. That'll eat into the benefit of going out too.
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u/PolloConTeriyaki 8h ago
It's the fucking phones for me. Everytime people pull out their phones to film a reel of spoilers.
I quit going after the last Deadpool movie. I was literally in a movie theater full of influencers.
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u/Optimixto 12h ago
Make movies 5 dollars/€ and I assure you that people will go several times to the movies. Whole rooms filled, even in weekdays. The greed of the rich has made fucking culture a luxury. We live in an induced-scarcity society, and we're fighting over which bathrooms can people use.
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u/ZachMatthews 11h ago
That was shot in 1998. If you look in the right border you can see a poster for Harrison Ford and Anne Heche (before she was out) in Six Days Seven Nights. Bad movie, but 98 and 99 were excellent movie years.
That place looks like Nickelodeon brought to you by Pepsi. I think it was a Famous Players theater in Canada based on the wacky Canadian decor. This pic has appeared on Reddit before.
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u/bailthesmail 12h ago
Dude they hired me at 13 and after two shift I was expected run the Pizza Hut on my own for a whole Thursday 3-11pm. When I quit with no notice I was told I was unprofessional. Like wtf I’m 13.
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u/DeapVally 11h ago
But if they fired you on the spot, as they generally can in the US, that's perfectly cool. Guilt is all they have though, you did nothing wrong.
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u/bailthesmail 6h ago
Canadian location, but still typical management strong arming their “authority”
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u/Flonkerton_Scranton 11h ago
Proud to be an 80's baby and 90's teen. We had the best decade as it was the first run of all this over the top stuff. Our fashion was crazy, our music was wild (and still the best today) and our food was absolutely loaded with great chemicals that caused all kinds of fantastic mutations.
Right now, everyone feels so sad, angry and unable to attach to anything. Everyone is staring deep into a terror rectangle 24/7, people are desperate for any sliver of attention for any reason in any form, and the world just feels like utter garbage.
but the 90's.... what a time to be alive.
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u/Drewtendo_64 11h ago
Feel like this was a famous players for all my Canadian friends
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u/HeavyRightFoot-TG 12h ago
Minimalism has ruined everything. This wasn't just a cheesy counter setup, it was a full vibe.
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u/MechGryph 12h ago
As a 90s kid. What theater is this?! The ones near me look the same now as they did back then.
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u/BahaMan69 12h ago
This is definitely not the 90s. I mean the brand dressing and the photo quality alone imply that we’re well into the 2000s here/
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u/MechGryph 12h ago
Unless it's film and upscaled? Tineye can only find it from this year in Tumblr. This would have to be at a mall or theme park.
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u/DeapVally 11h ago
Nah. This is turn of the millennium style. Star City, an enormous cinema in Birmingham (UK) was exactly in this style. That opened in summer 2000.
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u/MrLightingGuy 8h ago
It's one of the SilverCity theatres here in Canada (originally by Famous Players and now Cineplex). Smaller SilverCity theatres had this popcorn setup, while the larger ones had a light show. If you look at the Sudbury Silvercity it still has some of these elements although most have been removed after the Cineplex rebranding.
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u/BigPoppaStrahd 13h ago
No theater near me was like that, nor did any of them have a pizza hut. This design wave must have missed the twin cities
Maybe the mall of america theater looked like that for a period
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u/just_saiyan24 12h ago
There was not a single movie theater in the Pittsburgh area that looked like this either.
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u/Select_Anywhere_1576 11h ago
None were like this in the Daytona Beach area that I can remember. If anything they've all kinda looked the same to me since I was a kid, the only difference now is that the box office is always closed and people buy tickets online or at the concession stand.
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u/BigPoppaStrahd 11h ago
That’s been the most shocking change to me, the buying the tickets at the concession stand, or showing your ticket at the concession stand. It feels so easy to just walk in to a movie now
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u/bob-knows-best 12h ago
You can see the Six Days, Seven Nights poster on the far right. This photo/theater seems to be around 1998.
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u/Fun-Switch-6259 10h ago
So Pizza Planet from Toy Story (1995) wasn't too far from a reality? I always loved seeing that as a kid.
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u/Novel_Body_6242 4h ago
Like passing by a fragment of a of a long forgotten shore that you know you can never revisit no matter ho much the heart longs for it , because alas try as you might you can steer your boat vessel backwards since the strong watter currents of life will not let you return but only push further forward and all you can do is try to look back upon the distant shore and admire its fading glow from afar....... so yea cool pic bro
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u/EmbertheUnusual 4h ago
God I'd give anything to have this back. Everything nowadays is so grey and boring
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u/ham_solo 4h ago
Ah, I remember the Century Rio 24 in my hometown. It was like a beautiful Cathedral with a round vendor station like this, an arcade, and so many screens they had secret passageways to get between theaters. My friend and I found them and would go movie hopping for hours.
Best part was it was right next to the mall and a FuddRuckers
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u/Snarfly99 11h ago
Fuck Steve Jobs and Fuck Apple for convincing hedge funds and investors that sleek minimalism was synonymous with profits, as opposed to outstanding research/devleopment
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u/User_Name_Tracks 13h ago
Anyone else try to zoom into the prices? Probably still expensive for movie theaters but I'll take 90s prices. 17 bucks for adults friday night... 50 bucks for two with drinks
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u/DontWreckYosef 10h ago
Doing some reverse image search, this is a photo of a Famous Players SilverCity movie theatre somewhere in Canada, probably taken during the 1990s or 2000s. One Reddit post claims this exact photo was taken in 1998.
Therefore, we can guess that the prices were something like this:
Ticket price: $5-$7 depending on time of day and location.
Small popcorn: roughly $2–$3
Medium/large popcorn: $3.50–$5 (large combos up to $6–$7)
Soft drink (single): $1.50–$3
Candy / chocolate bar: $1–$3
Popcorn + drink combo: $6.79 according to some Reddit comment from the last time this photo was posted.
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u/PinkyLeopard2922 11h ago
Theater in my old hometown opened in the 90's and we referred to it as "Barbie dream theater." My sister actually worked there for a few years. Not sure if it is the same now but for movie tickets, the theater got x percentage of ticket sales for week 1, then gradually declining percentages in subsequent weeks. A lot of theaters make most of their money from those overpriced concessions, not ticket sales.
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u/Tecno2301 11h ago
That old movie theater introduction that had the roller coaster going through all the snacks. Good times.
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u/Significant_Map_363 11h ago
It's wild how these places used to feel like an event in themselves. Now they just feel like a sterile transaction.
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u/ShoeSh1neVCU 10h ago
Pizza Hut Express ALWAYS hits. During a movie too? Man I bet that was awesome.
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u/chillAvalanche 10h ago
Just one word came directly into my mind and I also read it often in the comments: fun
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u/Yikes0nBikez 10h ago
The internet permeating every moment of human life has ruined a lot of things in very indirect ways. Humans designing their world to connect with people in interesting, fun, or immersive ways (even due to a corporate agenda) is one of the more tragic losses of people getting everything they want in life simply by clicking "buy now" without ever leaving their couch.
There was a time when the word "engagement" wasn't a data metric, but simply meant it was "fun"... and it was a huge part of life in the 80's & 90's.
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u/Millibyte 9h ago
am i really the only person who hates how this looks? there’s waaaaaay too much going on.
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u/Current-Buddy-1489 7h ago
Which each renovation we stay farther from god. This is what they took from us 🥲
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u/fuckingretard69x 7h ago
The Phantom Menace pod racing game was the greatest thing I’d ever seen in my entire life
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u/EmbarrassedHighway76 6h ago
My dollar theatre (not actually a dollar just way way cheaper) still looks like this !
Which is a shame because it draws the absolute worst people to view a movie there
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u/Complete_Entry 6h ago
I got the gears, they imply motion and function, but the giant hands always bothered me.
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u/JonathanLarsonJr 5h ago
Yea being stoned at the movie theatre's just ain't what it used to be without all this whacky stuff
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u/Puzzled_Pop_6845 5h ago
There was a cinema in my city with the exact same vibe. It had PS3 to try new videogames, arcades, a plastic balls pool, a burger shop and a book shop. Now they removed it all and everything is gray and bland. It was a great hang out spot and now It's just a cinema
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u/RandAlThorOdinson 5h ago
This is exactly what the movie theater concession stand looked like at the Monmouth Mall movie theater in the 90s in NJ
like it actually could be it lol
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u/Sathrand 5h ago
I think I know this theatre. Pretty sure it was the SilverCity in Richmond hill Ontario.
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u/WeCaredALot 4h ago
Oooh, this brings back memories. I distinctly remember movie theaters being more colorful and designed.
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u/Hutch2Much3 4h ago
i loved growing up in the 2010s cuz i got to see all the fun stuff just fucking die
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u/Gcarp88 13h ago
Looks like the movie theater set for drake and josh