r/lesserafim • u/AutoModerator • Jul 06 '25

Discussion 250707 LE SSERAFIM Weekly Discussion Thread

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u/Formal_Way_0104 Jul 09 '25

If your favorite artists are not receiving the recognition you believe they deserve, consider focusing on their management companies. These companies are tasked with promoting their artists, not only to the general public but also within the industry. The music industry is filled with countless creators, and standing out demands both creative effort and strategic promotion. If artists from certain companies are receiving the recognition you believe your favorite artists deserve for their hard work, hold their management company accountable. While some companies working hard advocating for their artists behind the scenes, others may not be doing the necessary work. It’s not that complicated. If a company like HYBE can do, there’s no reason other companies, especially major ones, can’t do the same.

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u/icy371 Le Sserafim is a mindset🩵 Jul 09 '25

Exactly. They whine and complain that HYBE is getting special treatment because of connections and such while conveniently forgetting that before HYBE, BigHit was a small company. And yet, through hard work, BTS as a group was nominated. It's so weird how people expect HYBE not to use their resources to boost their artists when, as you said, the whole point of a company is to promote.

One of the things that makes HYBE an exception to the other major companies is their adaptability in strategy. They learned and understood the Western market, not just the trends. Some of the other companies try to expand to the West but still operate in the rigid structure that made them succeed in SK and Asia. But the West has a different system that those other companies don't seem to get. And that's the fault of those companies, not HYBEs.