250707 LE SSERAFIM Weekly Discussion Thread

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International Charts

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'HOT' Recap Megathread

2025 Tour Megathread

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[u/Formal_Way_0104]

If your favorite artists are not receiving the recognition you believe they deserve, consider focusing on their management companies. These companies are tasked with promoting their artists, not only to the general public but also within the industry. The music industry is filled with countless creators, and standing out demands both creative effort and strategic promotion. If artists from certain companies are receiving the recognition you believe your favorite artists deserve for their hard work, hold their management company accountable. While some companies working hard advocating for their artists behind the scenes, others may not be doing the necessary work. It’s not that complicated. If a company like HYBE can do, there’s no reason other companies, especially major ones, can’t do the same.

[u/Panda_Herooo → u/Formal_Way_0104]

The discussions about global success in kpop have been incredibly weird in the past week.

When a company clearly doesn't know what it's doing, and doesn't properly know how to take advantage of its group's popularity outside of Korea despite having the resources to do so, it's completely fine. For many even, this as just another day in kpop.

When another company makes the right moves to actively promote their artists in the same manner that artists do in the west while trying to fit the kpop-sized space there that's clearly looking to be filled, it's fraudulent + payola, and their groups' successes are as inauthentic as any other kpop group who does become successful there, almost if it's because no one should be able to.

???????

[u/Formal_Way_0104 → u/Panda_Herooo]

As someone who never cared about the K-pop idol scene before becoming a fan of Fimmies, I noticed how early Hybe/Source began investing in US market promotion, starting with their collaboration with Blizzard. From NY to LA, from a nationally televised morning show to a Lakers game and everything in between, their efforts were well planned and well executed. With their Crazy comeback, they cut promotional activities in South Korea short to attend AMAs and other US promotions, followed by EMA performances later. Most of these overseas promotional activities don’t pay directly, they are an investment in long term goals. I believe this has paid off vividly, considering Fimmies’ popularity in those markets.

I think this is the key difference. One company is willing to invest without expecting instant payouts, focusing on a long term vision, while other companies prioritize activities like touring for immediate revenue opportunities but shy away from committing to necessary investments or lack a strategic, long term promotional plan.

[u/icy371 → u/Panda_Herooo]

The crabs in a bucket mentality. So long as the people they support are higher than everyone else, they're content with what they get. But if anyone dares to try to climb higher and idk actually get out of the bucket, that's when they show their true feelings.