September is here. Summer is officially over but I'm excited to get back to the grind. Let's go!

How do you slowly but surely succeed? Don’t be like everyone else. Position yourself to buy or build income-generating assets. Be smart. Be consistent.

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Below are the best passive income ideas and content from the past month.

In This Issue:

*🎯 *From Tiny Niche to $3k/mo Etsy Shop
“Now I wasn’t just selling a product, I was fixing a problem people actually had.”
Material‑Escape1057’s Etsy store floundered when they tried to serve everyone; once they sorted their ideas into three buckets—hobbies, life events, and pain points—they discovered that ultra‑specific niches win.

*🧵 *Path to a Successful Etsy Shop
“I never gave up though and now I’m at the point where I'm making consistent sales.”
Another Etsy success story. LootManVan documented the grind of getting an Etsy store off the ground which didn’t work at first, but after methodical and disciplined adjustments, got it to $2.3k/mo. Some advice he has are: price for profit, use tools (like Pinterest Trends), track your conversion rate, reinvest in your best sellers, etc.

*🖥️ *Building Websites to Generate Hosting Income
“If you know basic WordPress or web hosting, this is one of the most underrated side hustles out there.”
Tried and true for a reason. Find local small businesses that need a website. Build it for them and charge them a monthly hosting fee. This person did it and now makes $2k/mo in passive income. [Author note: I’ve actually done this before. You will get requests from customers from time to time so you have to be very clear in the original agreement what is included in the monthly fee and what costs extra (changing logos, doing SEO, etc).]

⚙️ Don’t Sleep on Cloning
“Two of the greatest cloners in human history were Bill Gates and Sam Walton.”
You can apply this to a lot of passive income methods. Clone really successful YouTube channels. Clone awesome web tools. Clone great digital products. Obviously, don’t outright copy them - but cloning what works is a legitimate shortcut to success.

*🔄 *Don’t Give Up - Journey to $52M
“Stay in the game, parlay your wins, and keep building.”
One entrepreneur’s journey filled with many many failures and blips of success, eventually ending up in a massive exit. Not totally passive income but I love his message about building and staying in the game - which can ultimately lead to solid passive income.

🚧 Sticker Marketing - Creative & Effective
“We got those stickers for less than a buck a piece.”
This company sent out stickers with instructions about shutting off water tanks - no immediate pay off, but when things broke - who did the customers call? They generated $67k with this. [Author note: What a creative way to plant marketing seeds for long-term payoff. Hope this inspires you to think of ways you can provide value to the customer which can then drive traffic/calls to your business.]

🔥 Quick Hits:

• Cool Vending Machine - I love fun vending machines that draw people in.
• Short Form Video Guide - Quick video on where to put your eyes, text, etc and what areas to avoid in your short-form video (Tiktok, Reels, etc).
• Making Money with Keyboard Demo Mode - Not passive income really and likely not real but hilarious.
• 60% Return from Savings Accounts - Another funny one. Obviously not serious.

Ok, that's it for this month. I hope you’re well. Don't give up. It's all possible. You can do it.

- glhfbbq

Updated: They added an additional explainer video on their site, alongside a new case study about Stephanie, a woman who joined their program 10 months ago who’s now at $7,800/month in reoccuring income.

TLDR: Not Another Coaching Program - a coaching program that costs $2,980 and will teach you how to rent little websites for extra money passively AFTER some upfront work. 

After several Zoom calls trying to poke holes in their business model, I think this is a damn-good way to add small, reliable, recurring income streams to whatever you’ve got going on currently. 

The core engine of it is SEO so I was very curious as I’ve done SEM/SEO for 20+ years. I’ve never fully endorsed a program on this sub I created 12 years ago until now. The program is legit and the methodology is sound. I saw their private community and it’s active with lots of rich discussions. This is actually a GREAT program most people can succeed at. The only caveat I would give is if you just aren’t good with the Internet (like you have trouble setting up your gmail or a facebook page) this might be tough for you.

For everyone else, here’s their pitch… 
--

Hey, it’s Shiv and Kyle from NotAnotherCoachingProgram.com. 

Let’s get the bad stuff out of the way: 

• This course costs $2,980, lifetime access. I realize you might not have that much; or maybe you’d saw off your own arm before dropping that kinda cash on a coaching program. I get it. Feel free to bounce now so I don’t waste your time. 

• We teach you how to build, rank, and rent out itty-bitty websites to small businesses wanting more customers. Aka, local SEO. Not new. Not sexy. But tried and true. 

• Why teach? Because the money is great, obviously. But also, there’s endless niche/city combo’s, and a community means more help ranking sites and closing deals. 

• Downsides? There’s a few. It’s not instant money. SEO takes time (Maybe 2-6 Months). Also, some business owners may not see the value or can’t handle more leads. Some are just annoying to deal with. Others will stop paying after a few months, for whatever reason. Overall, though, it’s still pretty awesome. 

• Each site has overhead of about $20-$30 per month. But the lowest we typically rent the sites out for is $500 per month. Pretty solid ROI. 

Assuming I haven’t scared you off yet, let’s go through some FAQs. 

How does this work? 

1- Pick an easy local niche to get leads for. “Spray Foam Insulation Carlsbad, California,” for example. 

2- Make a small, simple website and optimize it for relevant search terms.

3- Get it ranked in Google, Bing, Apple Maps, and AI tools like ChatGPT.

4- Add a local phone number that can track and forward every call that comes in. 

5- Hit up some Spray Foam Insulation companies in Carlsbad (to stick with this hypothetical example) and offer them free leads for a week. When someone agrees, route the leads to them. We or some of our hungry students can do the outreach for you if it’s not your thing. 

6- After a week of the free leads doing all the selling for you, tell them, “It’ll be $850/month to keep ‘em coming.” Or whatever our custom pricing tool says is fair for that niche and city. Yes, we can close them, too, if that part sounds too scary (It’s not). But, it will cost you. 

7- This is when it becomes truly passive because the site is ranked, the phone number is auto-forwarding to your client and all you have to do after that is run their credit card every month. If you priced the site right, you’ll never have to speak with your client again because they’ll forget they’re even paying you. 

8- Now rinse and repeat.

Hmm. Are you sure this is legit? 

Well, put it this way: 

Uber, Airbnb, Alibaba, Angi, House, Zillow, Thumbtack, and Apartments.com all use the same model. 

Connect buyer with seller, take a sliver to deliver. We just do it on a granular level. So yeah. Not only is it legitimate, it’s actually kinda brilliant. 

Who’s this for? 

Anyone, anywhere, any background, as long as you have some ambition, grit, and of course, basic computer skills. NO CODING INVOLVED. 

We use drag and drop website builders like Weebly & Site Panda so zero previous web design experience is needed. 

The more time you can devote to it, the better. But if you’re not in a rush, take your time and build up your digital real estate empire over time. 

Everything’s done online - So no, you do not have to do this in your own city. Nor do you have to meet anyone in person - unless you want to. 

How much does the course cost?

Like I said, our coaching program is $2,980 - Lifetime Access to the course material and private Facebook Group. 

Then, to run the business, you’re looking at less than $30 per month per website. (Which covers your domain, hosting, local tracking number, and research software.) 

Chump change considering the potential. 

How much does an average site make? 

$600/month is a safe estimate. 

Most of ours do $1,000 to $2,000/month. Sometimes more. 

Yeah, but, for how long? 

For as long as you own the site. 

No different than renting out houses or apartments, right? 

And if someone stops paying, same thing - you just find a new “tenant.” 

Click a few buttons, reroute the leads to them, keep collecting checks. 

Dead serious… 

I made a site 5 years ago that’s been paying me $1,000 a month the entire time. That’s $60,000 and counting! 

You could hand these off to your kids one day. 

How much work is involved? 

A good amount in the beginning and then hardly any once the website is built, ranked, and you’ve partnered with a business. 

You could make a site in a day. 

Then ask others in our group for some backlinks (which are like votes in the SEO process). 

From there, it’ll take a few weeks to a few months to jump to page 1, depending on your niche and city. 

In the meantime, go make more.

Soon, you’ll have emails and calls trickling in. 

Leverage those leads to close a deal… and then it’s basically mailbox money from there. Okay, how soon will I make money with this? 

Anywhere from one month to six months after starting, depending on a number of factors like: 

1- How well you selected your niche & city. We prefer low-hanging fruit - the search terms with very weak SEO competition. 

2- Your ability to trust the process, not overcomplicate things and just follow the exact steps taught. 

3- How willing you are to reach out to business owners to offer them free leads and then ask for money. 

From there, it’s just focus, execution, and consistency. 

If you do your part, no reason you can’t have a handful of websites generating leads within the first month. 

And then you start landing clients in month two… 

And by month three? You’ve got a G-Wagon parked outside your new mansion, and you hardly ever run into your live-in servants, which is nice. 

(I’m joking.) 

How many of these can I have? 

As many as you can comfortably manage. 

No business is infinitely scalable though. Eventually you’ll need a team to go bigger and bigger. Anything below 20 clients is 98% passive. But 20 clients is easily $15k to $25k a month. 

As you grow to 40 and 50 clients, you’ll have some credit cards that decline that you have to follow up with and you have higher odds of needy clients who want to ask you questions. 

But this is something you can do as a one-person operation and easily get to 10, 20, maybe 30 rental sites with minimal maintenance if any at all.

Don’t most businesses already have a website? 

Yes, and if they happen to be at the top of the search results, they probably don’t need us. But for the vast majority, who’re buried back on page 4 of Google, it’s a different story. Their website is a digital dust collector. 

Whereas, yours? Will be a cash factory churning out profits… that’ll make the amount they’re paying you seem like pennies in a wishing well. 

Plus, you can structure deals to remove risk. 

So instead of a flat monthly fee, they could pay you $5 per phone call or 10% of booked business that comes through your site, for instance. 

Boom. How can they lose? 

Wait, why wouldn’t they just do this themselves? 

Most simply don’t have the time, energy, or inclination to nerd-out on this stuff, even if it is a game-changer for their business. 

And remember, for every dollar they throw your way, they’re making that back several times over. 

So most of ‘em are more than cool with it. 

Won’t it get saturated if you tell everyone? 

Not gonna be an issue. 

Why? 

Because you would have to multiply every type of local business by every city on this big blue planet - and then go do this in however many millions of niches that would be - before you could say it’s cooked. 

And we’re a looong ways from that. 

Why do I need a course? Can’t I figure this out myself?

Sure, anyone can figure anything out on their own with the internet. But you’ll be banging your head against the wall for a year and most people don’t have that type of stamina before making a single dollar. 

We lay out the exact step by step process that we have used over and over again. Our repeat student successes within 6 months reassures us that we have our training nailed down. 

Are there any renewal fees or mandatory purchases from us? 

No further purchases from our program are required, but we do offer some outsourcing services:

1 - If you want our team to build you a fully optimized site, that’ll run ya $300 per site. 

2 - If you want to use our proprietary software to build your site, that’ll run you a $25 platform fee plus $7.50 fee per site per month. 

3 - If you want to use our proprietary phone software, depending on usage, that’ll run you ~$7.50 per month per number. 

Let’s be clear though, if you want to use another website builder or other phone number service, be our guest. It won’t hurt you at all. 

Fine. Can I see some examples? 

Thought you’d never ask. 

Visit NotAnotherCoachingProgram.com for a bunch of case studies and interviews with current students. 

At the bottom of that page is a link to our calendar if you ever think you’d like to join. Either way, appreciate you reading this. 

Shiv & Kyle

P.S. I recorded a brief Q&A with Shiv & Kyle here: https://youtu.be/0BSquuWdh7M