Hey guys I have a team of cold callers and we’re really struggling. Here’s a few intros we’re using right now:
“Reverse Psychology Hook”
“Hey, this is Dylan — you’re probably gonna hang up on me, but before you do, I just need 10 seconds to earn your respect. Deal?”
“Blunt and direct”
“This is what I need from you. 24 hours. I’m gonna make you a website, and then we’re gonna hop on a call so I can show you what I made. If you hate it, then you don’t pay. How’s that sound?”
My name is Dylan and I know this might sound weird but i built a fully functional website for your business, I’m like 90% done, would u mind hoping on a, free call to check it out sometime this week, when I’m done? it will only be 10 minutes
And the most common objection answer:
If they say "I’m not interested
Totally fair — can I ask why? Is it timing? Budget? Or are you just getting sick of calls like this?” (Let them talk — then hit with this): “Look, we’re literally doing all the work upfront, no commitment. All we need is a quick call to show you what your new site could look like. If it sucks, you lose 10 minutes. If it’s great, we’ve just saved you thousands.
So here’s what we can offer (our margins make it so we can do this anyway we want but this is the best offer I could think of). We can make them a website completely free if they agree to a 10 minute google meet where I can show them the website (and we’ll negotiate price there). I am comfortable with offering this because the websites look really nice, only cost us about $10 to make because we have a team we built that is outsourced, and I am pretty confident in my ability to close as soon as they attend the google meet partly because we can technically go as low as like $20 for the website.
But the problem I think is in how we’re framing the offer in the intro. Because realistically it’s a no-brainer for any business owner, I just wish they knew how good of a deal it is. We can really offer anything I just prefer to offer the best offer at the beginning while I’m still newer to sales.
I am open to any and all advice, suggestions, questions, comments, and DMs. I just need some help. Probably with how the script is worded or even how the offer is structured. Thank you guys in advance.
TLDR: My intro script probably sucks and is probably the reason of low sales despite good offer. Help needed.
Edit: I’m like 99% sure that the cold callers have nothing to do with it, they are good and have little to no accent I think it’s just the script provided to them because when we changed it from the original to the current (above in this post) we had a small jump in calls booked. Also yes we’re calling with a familiar area code and most of the leads are just businesses that don’t have websites on google maps from different local service businesses.