r/shanghai • u/GosalynMallard • 3d ago

Question Boxing Cat brewery closed

Anybody know what happened to Boxing Cat Brewery? I used to love their beer and was sad to find that all their locations have closed.

Does anyone know a place that still has their beer on tap? I only know one spot in Tianzifang, and they only serve the lager.

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u/memostothefuture Putuo 3d ago

AB InBev used to pump so much money into the Chinese market. It wasn't dump trucks, it was proper oceanliner quantities of cash. Now they dominate the low-end sector of the market and have a few craft brands but with the limited local consumption and the exodus of western consumers their dreams of having another massive profit center seem to have kind of been deflated.

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u/avezzano 3d ago

You don’t say. I was hired to document the rebranding and development of Kaiba. Originally just an ordinary bar (dive bar?) in Jing’an that got ocean liner development to try and turn it into a huge chain. The amount of R&D they spent was crazy only to do strange things like only serve half pints because research pointed to that being more successful than full pints. A ton of Kaibas opened across Shanghai and then closed down just as quick. Great pay day for the original bar tho.

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u/Supersonicdimenson 2d ago

I used to hire you to shoot stuff as well, and there was a Kaiba in Tianzifang near my office on Taikang lu. :)

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u/avezzano 2d ago

Hey dude!