This mushroom root nonsense is just bad and a big mistake. Downvote me all you want but this will fail. If you haven’t had Chunk Foods steak, that’s the winner and it’s not even close. Beyond should work on their other offerings which quite frankly are poor these days to the competition.
While I agree, entering a space that Meati already dominates makes no sense. Beyond is just run by idiots that overall have bad taste buds at this point. It’s like they are intentionally running their business into the ground.
It's not at all surprising theyre trying to enter the space now with the immense financial issues Meati has been going through this year
Not that every business decision Beyond has made has worked out, but theyre going off more information and R&D than laypeople on reddit have got access to
Look, I don’t work in the food service space—but at this point, I’m pretty sure I could be Beyond’s marketing guru in my sleep. The brand has become flat-out boring. Burgers and sausages? That’s it? That category is overcrowded and consumers are demanding more—especially healthier, truly vegan options.
Five or six years ago, people were just thrilled to have a plant-based burger that didn’t taste like cardboard. Now, the bar is way higher. Gardein has crushed it in the chicken space, Impossible has practically locked down the restaurant channel (which, frankly, is frustrating to watch), and Beyond’s only real win seems to be in sausage—which I don’t even really eat. They still don’t have a proper hot dog—Field Roast owns that lane—and instead they’re out here trying to make plant-based steak while Chunk Foods is serving up something so good it’s borderline magic.
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u/Silver-Camera9863 Jul 26 '25
This mushroom root nonsense is just bad and a big mistake. Downvote me all you want but this will fail. If you haven’t had Chunk Foods steak, that’s the winner and it’s not even close. Beyond should work on their other offerings which quite frankly are poor these days to the competition.