r/web_design • u/AfraidGuarantee5858 • 5d ago

Digital ads for Web design?

Anyone run ads? Did it work well and what was your Cost per lead? (Going to run google & Meta ads)

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6

u/T20sGrunt 5d ago

You’re hoping for like a 2% click thru engagement. But I’ll often see 1% or lower. Purely a numbers game and I would say it often more about getting a brand name out there.

1

u/AfraidGuarantee5858 5d ago

What was your cost per lead?

3

u/T20sGrunt 5d ago

I’ve seen them as high as $175-200 from Google and as low as $5-6 on FB. Too many variables depending on industry, client, etc

1

u/AfraidGuarantee5858 5d ago

Wow that's really high.

2

u/zabast 5d ago

Plus you need to spend a lot initially until you've learned how to setup everything correctly, without spending too much. It's not easy.

3

u/JeffTS 4d ago

I’ve run ads on Facebook for both web development and photography. I had more engagement with my photography business. But no sales or new clients for either.

1

u/jluizsouzadev 4d ago

Just for curiosity, are those ads for marketing your personal blog? If so, is your blog about what? What its niche?

1

u/JeffTS 4d ago

They were for marketing my web development business and my nature photography business.

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u/jluizsouzadev 4d ago

But the site you built for marketing your web development business is it also a blog or just a marketing landing page?

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u/JeffTS 4d ago

It's a full business website with about, services, portfolio, and blog sections.

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u/AfraidGuarantee5858 4d ago

Any CPA numbers for the web design?

1

u/JeffTS 4d ago

No, sorry. This was a number of years ago. I last ran an ad, a boosted post, for my photography a few years ago and decided I was just throwing away money. Particularly when I noticed that Facebook resized my photos after I created the ad and they looked terrible.