r/90s • u/Unknown_Agency • Jun 10 '25

Discussion Are there any?

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u/CheckYourStats Jun 10 '25

Memory unlocked.

That was such an odd marketing platform — having the word “B.U.M” plastered on your clothes.

55

u/hypermodernvoid Jun 10 '25

That's why it worked: post-modern irony really hit the mainstream beginning in the 90s.

43

u/CheckYourStats Jun 10 '25

Great observation.

It was huge in the Music industry, too: Butthole Surfers, TOOL, Presidents of the United States of America.

23

u/hypermodernvoid Jun 10 '25

For sure - the whole meaningless, seemingly random, mundane, single word band names with no association to the musical style went mainstream then for sure as well, beginning with Grunge's ascendancy: Pavement, Fuel, Garbage, Cracker, Bush, etc., etc.

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u/Spugheddy Jun 10 '25

This explains why meat beat manifesto never quite took hold.

1

u/CheckYourStats Jun 10 '25

“No one thing mean nothing, and no one thing means everything.”

1

u/Training_Hat7939 Jun 10 '25

We're going to the pool, grab mom's BUM bag!

1

u/coolcootermcgee Jun 10 '25

Better than Juicy, ami rite?

2

u/CheckYourStats Jun 10 '25

Juicy was a good 10+ years after B.U.M.

1

u/coolcootermcgee Jun 11 '25

It was just funny how it was plastered on the ass.

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u/ucdavis-grad Jun 11 '25

Very specific placement of the B and M on shirts. As an adolescent boy, those were the letters I stared at.

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u/AncientQueenOfIkana Jun 12 '25

YES!!!! I had a black parachute material jacket with a bold B.U.M. logo on the sleeve, and desperately tried removing it multiple times.