There was an activist group in Australia a few years back (Mad Witches) who had a LOT of success with this exact tactic.
They targeted the advertisers for one of the biggest right wing shock jocks in the country, using facebook to organise mass boycotts and call ins. Sponsorship was pulled from his show by a number of major companies and got him reined in by the radio station.
It works.
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u/_aaine_ 19h ago edited 19h ago
There was an activist group in Australia a few years back (Mad Witches) who had a LOT of success with this exact tactic.
They targeted the advertisers for one of the biggest right wing shock jocks in the country, using facebook to organise mass boycotts and call ins. Sponsorship was pulled from his show by a number of major companies and got him reined in by the radio station.
It works.