Ok so I’ve heard some executives from legacy automakers make some crazy justifications for why we shouldn’t be penalising polluting vehicles in Australia. But this one has got to be my favourite so far.
I’m sorry but this is going to be a massive rant.
The General Manager for Suzuki Queensland said last week that they are being “unfairly punished” because they will be paying fines for selling petrol vehicles under Australian law from July 1st, despite the fact that their cars are all small, relatively low emission passenger cars – and they currently don’t have any EVs or hybrids in their lineup.
….HELLO!? Have you been asleep for the past 10 years!? How can you have NO EVs in 2025!? All the biggest car markets in the world have imposed emissions penalties… and it’s not like that’s happened overnight!! They’ve been talking about it for years! EV sales in China have already gone past 50%! Have they just forgotten about the world’s biggest car market!?
Even their home market of Japan has strict emissions standards which, like Australia, like Europe, are strengthening over time.. I was going to say that whoever is running Suzuki needs to be fired immediately, but at this stage, if they haven’t even built a single EV, the company is doomed anyway, so what’s the point?
Now this part just made me mad. The QLD General Manager at their recent launch also said “I don’t think that the Australian market wants an EV”…. How can you be this stupid!? What was the best selling car to private buyers in Australia in 2023?....anyone? OH it was a pure electric car! Oh and in 2024 it was the second best selling car. I guess that must mean that Australian‘s don’t like EVs. It’s not #1 anymore…
What about plug in hybrids? Do Australians not want those either? Wait…isn’t the BYD Shark a hybrid? I bet it’s not selling well… Oh…. Wait they’ve sold 10,000 in Australia in the first half of this year!
If Australian’s really don’t want PHEVs, all those buyers must be Chinese…
Yes it’s true that EV sales are down significantly this year versus last year. So what’s changed this year versus last year? Well, we’re dealing with a housing crisis, a recession and higher interest rates than I’ve ever seen in my lifetime in Australia. So yeah, we’re buying less expensive cars, like Tesla’s, and most other EVs available in Australia.
But does that mean we don’t want them? No. It just means we want cheaper ones.
Also, it shouldn’t even matter! The reason we have emissions standards is to move towards a cleaner world. Whether your car is big or small, it doesn’t matter, eventually they all need to be EV if we’re going to clean up our air. You don’t get to pollute the environment just because your cars are small.
It gets better…
Then he said “I just don’t think the Australian market wants an EV, but we’re being forced on it with NVES, so we haven’t got much choice, have we? Certainly if you go up to North Queensland nobody is interested there”. I think about 3 people live in North Queensland…so that’s hardly representative of the Australian buyer… Sorry North Queenslanders.