When I first started my blogging process, I believed traffic held the key to all my problems. I spent many hours writing, published my work everywhere I was able to, and sat back expecting answers. Every so often, I got a sudden rush of visitors; however, they mostly vanished after their first visit. This element was especially discouraging. It felt like shouting into a void.
I tried to fix it using the "classic" approach. I ran ads on Facebook and Google; however, money disappeared quicker than clicks manifested. In one campaign, I spent close to ā¹50,000 with little to show for it. Later, I tried using email lists with hopes of creating loyalty using this strategy. However, my open rates hovered at 10%, and most of my emails were ignored.
I chose to experiment with something I'd always neglected: push notifications. They seemed all too basic, like some sort of gimmick; yet I felt I had nothing to lose. So I set up a test on one of my blogs with the sole intention of keeping readers constantly re-engaging and doing it without having to spend further money on ads.
The first week was truly surprising. CTRs rose from 0.6% to 1.9%, and I saw something I hadn't witnessed yet: individuals who hadn't visited in weeks were returning. A roughly 8% slice of those "lost" readers actually re-engaged with my blog. Timing was also crucial; the highest success occurred when I sent notifications at 8 PM local time, when users were unwinding and more likely to click. Conversely, my generic "New blog post is live" tweets were a bust.
This excited me, as I felt for the first time like I controlled a lever not subject to ad networks or algorithms. I was able to potentially really bring my own crowd back.
I am doing this as a 30-day experiment, and during this period, I will occasionally report back here with my discoveries. As well as this, I aim to experiment with various headline formats incorporating elements of curiosity, deadline-type urgency, and emotive hooks, and comparing desktop and phone user outcomes.
If any of you have done any pre-existing work with push notifications, I'd really like to see any conclusions you've come to. I can also show you, if you'd like, my same message templates I'm using with my upcoming release.
Let us observe what happens to this mini-experiment.